使用来自 TikTok Shop 的商品图片投放广告

自 2025 年 7 月起，GMV Max 将成为 TikTok 店铺广告的默认和唯一支持的推广系列类型。如需使用“销量”推广目标和 TikTok Shop 作为销售目标页面创建广告，你可以创建 GMV Max 推广系列。详细了解这一变更。为店铺创建广告：

• 了解如何创建商品 GMV Max 推广系列。

• 了解如何创建直播 GMV Max 推广系列。

商品购物广告现已面向印度尼西亚、马来西亚、菲律宾、新加坡、泰国、越南、美国和英国的所有 TikTok Shop 卖家提供。

With Product Shopping Ads, you can create ads that use use product images and information from your products' Product Details Page and show these product images to users in Shopping Center and Search. When someone sees your ad in the TikTok feed, Shopping Center or search, they can click your ad to view a Product Details Page and decide to buy your product.

Features and benefits

• Reach more new and current customers through Shopping Center and search with ads that are more likely to encourage them to buy your products.

• Simplify your ad creation by using images and information from your products' Product Details Page.

• Take advantage of optimization settings that will automatically determine the best placements and audience settings for your products, including Shopping Center Recommendations and search keywords.

• Optimize your ad campaign for goals like Gross Revenue and Return on Ad Spend (ROAS)

• Watch your campaigns grow and learn about what works best for your current and new customers.

“商品购物广告”推广系列创建后，它将自动建议最佳的受众设置，并优化商城推荐页面和搜索结果页面的广告位。该推广系列还将基于用户兴趣等购物行为、商品相关性以及历史表现，持续识别效果出色的搜索关键词。

注意：在 TikTok 信息流中，商品购物广告可能会以轮播样式展示，这种样式现已面向印度尼西亚、马来西亚、菲律宾、新加坡、泰国、越南和美国推出。在印度尼西亚，商品购物广告也可能在 Tokopedia 应用中以商品卡片样式展示。

了解如何在 TikTok 广告管理平台上创建商品购物广告。

了解商品购物广告最佳实践。