For a complete glossary of the reporting metrics supported by TikTok Ads Manager, refer to the articles below:
To learn more about attribution reporting metrics, refer to Attribution.
To learn more about basic data reporting metrics, refer to Basic Data.
To learn more about in-app event reporting metrics, refer to In-App Events.
To learn more about page event reporting metrics, refer to Page Events.
To learn more about video play reporting metrics, refer to Video Play.
To learn more about Instant Page Event reporting metrics, refer to Instant Page Events.
To learn more about creating a report for your campaigns, refer to Create and Manage Reports.