Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Insights and reporting
Reports
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- How to see your ads performance in TikTok Ads Manager
- About managing reports
- How to create a Custom report
- How to create reports from a template
- How to create reports across multiple ad accounts
- How to create scheduled reports
- About TikTok invalid traffic solutions
- About TikTok's solution for invalid traffic with DoubleVerify
- About TikTok's solution for invalid traffic with Integral Ad Science
- About click discrepancies
- About conversion discrepancies
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Audience Insights
Video Insights
About Attribution Analytics
Attribution Settings
Lift studies
Cross-media measurement
Metrics glossary
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- Overview of TikTok reporting metrics
- Basic metrics and definitions in TikTok Ads Manager
- About in-development metrics
- Video play metrics
- Attribution Metrics
- Page events metrics
- Available metrics for an Onsite Event report
- About Estimated Metrics
- About the Net Cost Delayed metric in TikTok Ads Manager
- Available Instant Form engagement metrics
- Troubleshooting: Why Ad Metrics May Not Add Up
- How to use the Net Cost Delayed Metric
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TikTok supported third-party measurement
- Measurement /
- Insights and reporting /
- Metrics glossary /
Attribution Metrics
This is a glossary of attribution reporting metrics supported by TikTok Ads Manager. These metrics will help you determine the actions people take after watching your ads.
Note: To properly measure attribution on your website you will need to install a TikTok Pixel. And to measure attribution on your app, you will need to create an app in Event Manager and connect it with a mobile measurement partner.
To learn more about creating a report for your campaigns, refer to Create and Manage Reports.
Attribution metric | Definition |
|---|---|
Cost per CTA Conversion | The average cost for each conversion attributed to clicks. |
Cost per CTA Purchase | The average cost for each payment event attributed to clicks. |
Cost per CTA Registration | The average cost for a registration event that is attributed to a click on your ad. |
Cost per CTA Registration | The average cost for a registration event attributed to clicks. |
Cost per VTA Conversion | The average cost for each conversion attributed to an ad impression. Calculated as: Cost / VTA Conversions. |
Cost per VTA Purchase | The average cost for each conversion attributed to an ad impression. Calculated as: Cost / VTA Purchase. |
Cost per VTA Registration | The average cost for a registration event that is attributed to an ad impression. |
CTA Conversions | The number conversions attributed to a click on your ad. |
CTA Purchase | The number of purchase events that are attributed to a click on your ad. |
CTA Registration | The number of registration events that are attributed to a click on your ad. |
VTA Conversions | The number of conversions which are attributed to an ad impression. (The total count is based on impression time) |
VTA Purchase | The number payment events that are attributed to an ad impression. (The total count is based on impression time) |
VTA Registration | The number of registration events that are attributed to an ad impression. (The total count is based on impression time) |