Video play metrics
Video play metrics allow you to measure how people interacted with your in-feed video.
Video play metric | Definition |
2-second video views | Number of times your video was played for at least 2 seconds. For each video impression, plays are counted separately and replays are excluded. |
6-second video views | Number of times your video was played for at least 6 seconds. For each video impression, plays are counted separately and replays are excluded. |
6-second focused views | Number of times your video was played for at least 6 seconds, played in full if it is less than 6 seconds, or received at least 1 engagement within the first 6 seconds. |
15-second focused views | Number of times your video was played for at least 15 seconds, played in full if it is less than 15 seconds, or received at least 1 engagement within the first 15 seconds. |
Average play time per user | Average time your video was played per user, including any time spent replaying the video. |
Average play time per video view | Average time your video was played per single video view, including any time spent replaying the video. |
Video views | Number of times your video started to play. For each video impression, plays are counted separately and replays are excluded. |
Video views at 100% | Number of times your video was played 100% of its length. For each impression, views are counted separately and replays are excluded. |
Video views at 75% | Number of times your video was played at least 75% of its length. For each impression, views are counted separately and replays are excluded. |
Video views at 50% | Number of times your video was played at least 50% of its length. For each impression, views are counted separately and replays are excluded. |
Video views at 25% | Number of times your video was played at least 25% of its length. For each impression, views are counted separately and replays are excluded. |
6-second focused views (paid views) | Number of times your video was played for at least 6 seconds, or played in full if it is less than 6 seconds. For each video impression, plays are counted separately and replays are excluded. |
15-second focused views (paid views) | Number of times your video was played for at least 15 seconds, or played in full if it is less than 15 seconds. For each video impression, plays are counted separately and replays are excluded. |
6-second focused views (paid engagement) | Number of times your video received at least one positive engagement (including likes, shares, follows and clicks) without being played for 6 seconds. |
15-second focused views (paid engagement) | Number of times your video received at least one positive engagement (including likes, shares, follows and clicks) without being played for 15 seconds. |
Focused view 6-second view rate | Percentage of times your video was played for 6 seconds, or played in full from ads out of paid focused view ads. |
Focused view 15-second view rate | Percentage of times your video was played for 15 seconds, or played in full from ads out of paid focused view ads. |
Learn more about creating and managing reports for your campaigns.