Insights and reporting
Video play metrics
Video play metrics allow you to measure how people interacted with your in-feed video.
Video play metric | Definition |
2-second video views | Number of times your video was played for at least 2 seconds. For each video impression, plays are counted separately and replays are excluded. |
6-second video views | Number of times your video was played for at least 6 seconds. For each video impression, plays are counted separately and replays are excluded. |
6-second focused views | Number of times your video was played for at least 6 seconds, played in full if it is less than 6 seconds, or received at least 1 engagement within the first 6 seconds. |
15-second focused views | Number of times your video was played for at least 15 seconds, played in full if it is less than 15 seconds, or received at least 1 engagement within the first 15 seconds. |
Average play time per user | Average time your video was played per user, including any time spent replaying the video. |
Average play time per video view | Average time your video was played per single video view, including any time spent replaying the video. |
Video views | Number of times your video started to play. For each video impression, plays are counted separately and replays are excluded. |
Video views at 100% | Number of times your video was played 100% of its length. For each impression, views are counted separately and replays are excluded. |
Video views at 75% | Number of times your video was played at least 75% of its length. For each impression, views are counted separately and replays are excluded. |
Video views at 50% | Number of times your video was played at least 50% of its length. For each impression, views are counted separately and replays are excluded. |
Video views at 25% | Number of times your video was played at least 25% of its length. For each impression, views are counted separately and replays are excluded. |
Learn more about creating and managing reports for your campaigns.