This is a complete glossary of all the video play reporting metrics supported by TikTok Ads Manager.
These metrics will allow you to measure how people interacted with your in-feed video. To learn more about creating a report for your campaigns, see "Create and Manage Reports".
To use this glossary, the first column is the name of the metric, and the second column is the definition.
Video Play Metric | Definition |
|---|---|
2-Second Video Views | Number of times your video was played for at least 2 seconds. Replays will not be counted. |
6-Second Video Views | Number of times your video was played for at least 6 seconds. Replays will not be counted. |
Video Average Watch Time | The average time your video was played per single video view, including any time spent replaying the video. |
Video Average Watch Time Per Person | The average amount of time your video ads played per person. Including anytime spent replaying the video |
Video Average Watch Time Per Video View | The average time your video was played per single video view, including any time spent replaying the video. |
Video Views | The number of times your video starts to play. Replays will not be counted. |
Video Views at 100% | The number of times your video was played at 100% of its length. Replays will not be counted. |
Video Views at 25% | The number of times your video was played at 25% of its length. Replays will not be counted. |
Video Views at 50% | The number of times your video was played at 50% of its length. Replays will not be counted. |
Video Views at 75% | The number of times your video was played at 75% of its length. Replays will not be counted. |