Custom Audience Auto-Refresh
Last updated, May 2024

TikTok Ads Manager allows advertisers to auto-refresh their Custom Audiences. When you first create an audience, you have the option to enable Auto-refresh using the auto-refresh toggle. The audience will auto-refresh daily to include the latest user data, according to the lookback windows you specified during the audience creation. If you disable Auto-refresh, the audience will not auto-refresh. With up-to-date data, advertisers can understand their audiences better and reach more target users.


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Supported Custom Audiences

There are 3 types of Custom Audiences that support auto-refresh:

  1. ​Engagement

  2. ​App Activity

  3. ​Website Traffic


Auto-refresh-enabled custom audiences are refreshed daily.


Note:

  • ​The default status of the auto-refresh toggle is enabled for custom audiences with this option.

  • ​Advertisers cannot turn on/off auto-refresh for a specific audience at a later stage, after creation.

    • ​In order to have this specific audience not auto-refresh anymore, you will need to create a new audience with the auto-refresh toggle set to disabled.

    • ​Consequently, in order to have this specific audience that was set up with auto-refresh disabled to start auto-refresh going forward, you will need to create a new audience with the auto-refresh toggle set to enabled.

  • ​Auto-refresh enabled Audiences created with lookback windows will observe dynamic auto-refresh based on the time period selected.

    • ​For example, if you create an engagement audience on Mar 8th with a lookback window of 7 days and auto-refresh enabled, your audience on Mar 8th will include users with specified engagement from Mar 1st to Mar 7th. On Mar 9th, with the auto-refresh, your audience will now include users with specified engagement with the dynamic lookback window of 7 days (from Mar 2nd to Mar 8th). However, if you created the same audience with auto-refresh disabled, your audience will be static and will not change over time.

  • ​If an auto-refresh enabled audience is too small, after the refresh, it could become available if the size is over 1,000.


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