How to create a lead generation Custom Audience

Lead generation is a Custom Audience option that allows you to create an audience of people who have viewed or submitted an Instant Form. You'll be able to use your lead generation Custom Audience to re-engage people in new ad campaigns.

Learn about the lead generation objective.

Before you begin

• A minimum audience size of 1,000 is required to target Custom Audiences in an ad group.

• You can have up to 400 Custom Audiences at one time within your account.

• Lead generation only supports TikTok placement.

How to create a lead generation Custom Audience

To create a lead generation custom audience:

1. Log in to TikTok Ads Manager.

2. Click Tools.

3. Click Audience manager.

4. Click Create Audience.

5. Click Custom Audience.

6. Click Lead Generation.

7. In the Include section, select the type of engagement and time period.

8. Click the Add rule.

9. Choose from the following:

   1. Broaden audience: Allows you to create an audience with one engagement type or another engagement type.

   2. Narrow audience: Allows you to create an audience with one engagement type and another engagement type. For example, if you wanted to create an audience who viewed and submitted the Instant Form.

10. Click Exclude People.

11. Enter the engagement and time period if you want to exclude certain people from being added to your lead generation Custom Audience.

12. Name your audience.

13. Autorefresh is on by default. Learn more about Custom Audience Autorefresh.

14. Click Confirm.