How to create a Lookalike Audience
A Lookalike Audience uses a custom audience to reach people with similarities to your current customers.
Before you begin
Upload your customer files or create a Custom Audience that you would like to use as your source audience.
You can create up to 400 Lookalike Audience groups from the same Custom Audience source.
How to create a Lookalike Audience
To create a Lookalike Audience:
Go to TikTok Ads Manager.
Click the Tools tab.
Select Audience Manager.
Click the Create Audience button.
Select Lookalike Audience.
In the Source section, click the dropdown menu to choose an existing custom audience, or click Create a Custom Audience to make a new one.
In the Contain Source section, choose Omit or Contain. Note: The Omit source will only show your ads to your Lookalike Audience. The Contain source will show your ads to the Lookalike and Custom Audience.
Selecting Omit will not include the Custom Audience your Lookalike Audience is based on. Your ads will be shown only to your Lookalike Audience and not to your Custom Audience.
Selecting Contain will include the Custom Audience your Lookalike Audience is based on. Your ads will be shown both to your Lookalike Audience and your Custom Audience.
Choose if you want to include people who use Android, iOS or both
Choose a Placement.
Select the Location.
Choose an audience size.
Name your audience.
When you're finished, click Confirm.
Lookalike audiences are usually created within 24-48 hours. Lookalike audiences that are still being created will be displayed as unavailable in the Audience manager tool.
Learn how to manage a Lookalike Audience.
Learn about the best practices for a Lookalike Audience.