About Offline Activity audiences
An Offline Activity audience is a custom audience that allows you to target offline customers. An Offline Activity audience consists of users that perform offline actions such as a purchase, form-fill, or other conversion, in places such as physical stores, call centers, Point of Sale (POS) systems, or gaming consoles. These actions (events) cannot typically be captured on websites or apps. You can have up to 400 custom audiences at one time within the account.
Features and benefits
You can use Offline Activity audiences to retarget customers to promote new products or services, or to optimize your ad spend by excluding recent conversions. You can also create a lookalike audience of this custom audience to drive online prospects to an offline store. Below is a table of available offline events on TikTok Pixel:
Event (Action) | Description |
Complete Payment | When a visitor makes a payment. |
Contact | When a visitor contacts you. |
Subscribe | When a visitor subscribes to your website. This includes follows, content, or paid subscriptions. |
Lead | When a visitor submits a lead form. |
Add Payment Info | When a visitor adds their payment information at checkout. |
Add to Cart | When a visitor adds an item to the cart. |
Add to Wishlist | When a visitor adds an item to the wishlist. |
Click Button | When a visitor taps a button. |
Complete Registration | When a visitor signs up for something such as an account. |
Download | When a visitor downloads something from your website. |
Initiate Checkout | When a visitor proceeds to checkout. |
Place an Order | When a visitor places an order. |
Search | When a visitor searches for something on your website like a product. |
View Content | When a visitor views a specific page. |
Use cases
There are three ways to upload offline events data in TikTok:
Automate sending offline events through our Events API directly.
Leverage a partner integration such as LiveRamp.
Manually upload offline events into TikTok’s Events Manager.
Learn more about offline conversions.