Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
Privacy practices and policies
Create an ad group
How to create an ad group
Placements overview
Ad Targeting
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- About Ad Targeting in TikTok Ads Manager
- About Broad Targeting
- About location targeting
- Age and Gender Targeting
- About Interest Targeting
- Behavior Targeting
- Targeting Recommendation
- How to set up Purchase Intent Targeting
- About Smart Targeting in TikTok Ads Manager
- How to Use Smart Targeting in TikTok Ads Manager
- How to view data from your ad campaign
- Changes coming to Targeting
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Audiences
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- About Audiences
- About Custom Audiences
- Custom Audience Enhancement
- About Managing Custom Audiences in TikTok Ads Manager
- How to create a Custom Audience with a customer file
- How to set up a Custom Audience Enhancement campaign in TikTok Ads Manager
- How to create a Saved Audience
Lookalike Audiences
- About Customer File audiences
- About guidelines for customer files
- About Sharing LiveRamp Audiences to TikTok
- About Offline Activity audiences
- How to create a lead generation Custom Audience
- Audience Size Estimation Overview
- How to create engagement audiences
- About App Activity
- How to create an App Activity Audience
- About the Shop Activity audience
- How to create a Shop Activity Audience in TikTok Ads Manager
- About sharing audiences in TikTok Ads Manager
- About Custom Audience auto-refresh
- About Custom Audience Shortcuts and Recommendations
- About EEA/CH/UK market audience size threshold for ad group
- How to access Audience Insights
- How to analyze post-campaign audience insights data
- Best practices for a Lookalike Audience
- How to create a Custom Audience with a customer file
- List of supported IDs and formats for a customer file
- How to share audiences in TikTok Ads Manager
- About Website Traffic Audience
- How to create a Website Traffic audience
- How to create an Offline Activity audience
- Audience Integrations
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Bidding and optimization
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- Available bidding methods
- Available bidding strategies
- About Bid Control for Brand Auction
- About Suggested Bid
- About Account Optimization Score
- List of Account Optimization recommendations in TikTok Ads Manager
- How to adjust Account Optimization Score Email Preferences
- Learning Phase
- Best practices for bidding strategies
- How to achieve CPA Stability while scaling spending on TikTok
- About Value-based Optimization for web
- About Estimated Delivery Results on TikTok Ads Manager
- About Estimated Delivery Results error messages on TikTok Ads Manager
- Optimization & Bidding Module for Search Campaign Type
- About Hybrid Bidding for performance auction
- Bidding Interface
- Available Optimization objectives
- About Budget and Bidding
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Brand safety and suitability
Delivery type
- Ad creation /
- Create an ad group /
- Audiences /
About Offline Activity audiences
An Offline Activity audience is a custom audience that allows you to target offline customers. An Offline Activity audience consists of users that perform offline actions such as a purchase, form-fill, or other conversion, in places such as physical stores, call centers, Point of Sale (POS) systems, or gaming consoles. These actions (events) cannot typically be captured on websites or apps. You can have up to 400 custom audiences at one time within the account.
Features and benefits
You can use Offline Activity audiences to retarget customers to promote new products or services, or to optimize your ad spend by excluding recent conversions. You can also create a lookalike audience of this custom audience to drive online prospects to an offline store. Below is a table of available offline events on TikTok Pixel:
Event (Action) | Description |
Purchase | When a visitor makes a purchase. |
Contact | When a visitor contacts you. |
Subscribe | When a visitor subscribes to your website. This includes follows, content, or paid subscriptions. |
Lead | When a visitor submits a lead form. |
Add Payment Info | When a visitor adds their payment information at checkout. |
Add to Cart | When a visitor adds an item to the cart. |
Add to Wishlist | When a visitor adds an item to the wishlist. |
Complete Registration | When a visitor signs up for something such as an account. |
Download | When a visitor downloads something from your website. |
Initiate Checkout | When a visitor proceeds to checkout. |
Search | When a visitor searches for something on your website like a product. |
View Content | When a visitor views a specific page. |
Use cases
There are three ways to upload offline events data in TikTok:
Automate sending offline events through our Events API directly.
Leverage a partner integration such as LiveRamp.
Manually upload offline events into TikTok’s Events Manager.
Learn more about offline conversions.