How to create Video Shopping Ads for TikTok Shop
Video Shopping Ads allow you to make your TikTok in-feed video ads shoppable. When people on TikTok see your Video Shopping Ad, they can browse and buy products on your TikTok Shop.
Before you begin
You'll have to connect a TikTok Shop or Showcase to an Ad account:
Seller Center: Connect one or more Ad accounts. Learn how to set up TikTok Shop ads in seller center.
Business Center: Request access to one or multiple TikTok Shops. Learn how to request TikTok Shop access from Business Center.
Ads Manager: Link a TikTok Account with Showcase permission authorized. Learn how to get Showcase permission.
How to create a Video Shopping Ad campaign
To create a video shopping ad campaign:
Log in to TikTok Ads Manager.
Click Create ad.
Select Product Sales as your ad objective.
Select TikTok Shop as your product source.
Enter your Campaign settings.
Click Continue.
Enter an Ad Group Name.
Choose Video Shopping Ads as your Shop Ads type.
Complete your ad group settings.
Click Continue.
In the Product section, click +Add Product. You can add up to 20 active products to your ad.
In the Video section, select up to 50 videos per ad group. If you want to use more videos in your campaign, you can create more ad groups anytime.
Choose existing posts from a TikTok account, or upload new videos. If you are unable to find a TikTok account, go to your Business Center, add the TikTok account with video and publishing permissions, and assign members to have these permissions. Learn how to add members or partners to your TikTok Shop.
When you're finished, click Submit.
Once you have completed all of the Ad settings, you'll be able to submit your ad for review.