Requesting TikTok Shop access is a feature that simplifies the process of partners (like agencies) requesting access to a TikTok Shop. Business Center admins can request access to TikTok Shops directly from TikTok Business Center, and TikTok Shop teams (owner, main admins, or advertising managers) can give access to their TikTok Shop directly from an invitation link or Seller Center.
To learn more, refer to Add TikTok Shop from Business Center.
Availability
Country and Regions
Beginning Feb 10, 2023
This feature is available to all direct and agency Business Centers registered in Singapore, Malaysia, Philippines, Vietnam, Thailand, China, the United Kingdom, the United States, and Indonesia, as well as all regular Business Centers globally.
The Business Centers can request access to any shop.
About TikTok Commerce
TikTok Shop
TikTok Shop enables brands, merchants, and creators to run an e-commerce business directly on the TikTok platform.
With TikTok Shop, TikTok offers a fully native shopping experience where product discovery, product detail pages, product management, purchases, billing, shipping, and returns are powered by the TikTok Seller Center.
Customers can discover products from sellers' accounts or creators' accounts via Livestream, Video content, and Showcase (shoppable tab in the TikTok account profile), and can enjoy seamless shopping experiences within the TikTok App.
To get started with TikTok Shop, you will need to set up your shop on https://seller.tiktok.com/
Benefits
This feature helps organizations and agencies activate and manage Shop Ads more efficiently by actively applying for required access to a TikTok Shop.
Quickly request access to TikTok Shops.
Give their members and partners of their Business Centers permission to create ads promoting products from the TikTok Shop.
Best Practices
To best ensure the security of your account, we strongly suggest companies NOT add any users outside of their company to their Business Center. Instead, we recommend people request access to your TikTok Shop individually.
Use Cases
Requesting TikTok Shop access is ideal in situations where multiple organizations are involved in TikTok Shop promotions.
Scenario | Problem | Solution |
Brand and Agency collaboration - Brand A manages orders and products in their TikTok Shop via in-house teams. - Brand A outsources the ad buying to promote their TikTok Shop to multiple e-commerce agencies, including agency B, agency C, and agency D. | - Clients at Brand A are not familiar with how to grant agency B, C, and D access to their TikTok Shop. - The three agencies risk delaying campaign setup and go-live as they did not receive ad promotion access to the TikTok Shop. | - The three agencies can initiate a request to access Brand A's TikTok Shop directly from the Business Center. To do this, they can send an email or share an invitation link with Brand A to grant access to their TikTok Shop. - Once Brand A approves their request, the three agencies can allocate access to their own team members to use this TikTok Shop in shopping ads. |
Brand fully outsources TikTok ShopE2E management to one or more agencies - Brand B fully authorizes Media Agency D to use its TikTok Shop to initiate, run, and optimize shopping ads on their behalf. - However, Brand B does not have resources such as dedicated in-house teams, and wish to minimize workload as it is outsourced to agency D. | - The agency requires ad promotion access to this TikTok Shop in order to set up Shopping Ads. - However, Brand B did not set up a Business Center for this. - Meanwhile, clients at Brand B wish to retain ownership of this TikTok Shop as company property, but they want to minimize the effort required to do so, and refuse to work on any ad promotion that falls under the agency scope. | - Agency D can initiate a request from the Business Center to receive ad promotion permission for this TikTok Shop. - Clients at Brand B can simply create a Business Center to host all their properties as they approve the request without the need for a complex setup. |
How to setup
There are four (4) steps that you will take to request access to one or more TikTok Shops from within the Business Center.
Before You Start
Make sure you have admin access to the Business Center that you choose to request TikTok Shop access to.
Depending on the shop's location:
Cross-border, Indonesia, Malaysia, Philippines, Singapore, Thailand, United Kingdom, United States, Vietnam: Business Center admins can immediately request shop access.
To ensure security and accountability, we strongly suggest companies NOT add any users outside of your company to the Business Center as individual members.
If there are any individuals or teams outside of your company who need access to TikTok Shop, they will need to personally initiate a request.
Step 1: Request TikTok Shop Access from Business Center
Log into Business Center and click Shops under Assets on the left sidebar.
Click Add Shop to request access to one or more TikTok Shops.
If you have already added TikTok Shops to your Business Center, click Add Shop in the upper left.
If you have not added any TikTok Shops to your Business Center, click Add TikTok Shop on the welcome page.
In the pop-up, paste the TikTok Shop code and click Request.
Note: The TikTok Shop Code is found on the TikTok Seller Center. Go to My Account, select Seller profile, and click Seller information.
Upon seeing the confirmation page, choose OK to finish, or Copy to send the link to the seller for faster approval.
Once sent, the TikTok Shop will receive an email notification containing an attached link to approve the request to access the TikTok Shop.
Note: You can initiate up to 20 requests per day from the same Business Center.
Step 2: Resend request from Business Center (when necessary)
If you have submitted a TikTok Shop access request, but it is not yet approved, it will be labeled with a Pending approval tag in the Business Center.
After you request access the first time, you can resend another request.
In Business Center, click Shops under Assets on the left sidebar.
Select the shop that is listed as Pending approval.
Click Resend Request link found in the alert.
To resend the request for approval via email, click Resend.
Alternatively, you can share the approval URL directly with the TikTok Shop. Click Copy and share the URL manually.
Step 3: Seller Approves Request in Seller Center
Once someone from the TikTok Shop team receives an access request via email or invitation link, they can approve the request directly from the link or in the Seller Center. There are four (4) different scenarios that can occur.
| BC registered | BC linked to Seller Center | Admin |
Scenario 1 | - | Yes | - |
Scenario 2 | No | No | - |
Scenario 3 | Yes | No | Yes |
Scenario 4 | Yes | Yes | No |
Scenario 1: Seller has already linked a Business Center to Seller Center
In this scenario, the Seller simply opens their email notification or opens an invitation link to approve the request.
Scenario 2: Seller didn't register any Business Center account, nor linked any Business Center to Seller Center
In this scenario, the seller can do the following to approve the request:
Open their email notification or open the invitation link to approve the request.
Input their Business Center account name, select a timezone, and click Approve. Note: Sellers can only view the Business Center account that they have admin access to during the approval process.
When admin access is granted, sellers can choose the Business Center account in the drop-down menu and click Approve to continue.
If a seller has an existing Business Center account but does not have admin access, they will see the following:
Unable to display content in the document yet. Stay tuned for the update.
Scenario 3: Seller previously registered a Business Center account, but never linked to Seller Center. The seller is the Admin of the Business Center account.
In this scenario, the seller can do the following to approve the request:
Open their email notification or open the invitation link to approve the request.
Input their Business Center account name, select a timezone, and click Approve.
Scenario 4: Seller registered a Business Center account but never linked to Seller Center. The seller is not the Admin of the Business Center account.
In this scenario, the seller can do the following to approve the request:
Open their email notification or open the invitation link to approve the request.
Note: Sellers can only find the Business Center account that they have admin access to in the approval process. If the Business Center account is not available in the drop-down menu, sellers need to contact Business Center account admin users to be granted Admin access.
When admin access is granted, sellers can choose the Business Center account in the drop-down menu and click Approve to continue.
If a seller has an existing Business Center account but does not have admin access, they will see the following:
View data
If a seller wants to view a consolidated view of all historical requests and corresponding statuses:
Go to Seller Center.
Click the Ads tab.
Click Account Management.
Click Partner Management to view a list of options.
Step 4: Manage TikTok Shop Permissions in Business Center
The following section outlines how to assign your Business Center members or Business Center partners permission to manage the TikTok Shop. This will also give them the ability to set up and turn on shop ads.
To assign a member of your Business Center permission to access a TikTok Shop:
In Business Center, click Shops under Assets on the left sidebar.
Choose the TikTok Shop you'd like to grant a member access to.
Click Assign new member under the Members tab.
Tick the box of the member who requires access.
Toggle Manager or Ad promotion permissions. Then click Assign to complete.
If you wish to give store access to someone within your team who is not currently a member of your Business Center, you will need to add them to your Business Center and then assign them permission to the store.
In Business Center, click Members under Users on the left sidebar. Then click Invite Member.
Input the user's email address in the Email address field.
Choose Admin or Standard. Click Invite Member to complete.
To add multiple members, press Enter after each email address.
Choose the ad accounts and set access permissions that they will be granted.
Once they accept the Business Center invitation, follow the steps above to assign them permission to access a TikTok Shop.
To learn more about adding users, refer to Add Users to TikTok Business Center.
To share a store with a Business Center Partner:
In Business Center, click Shops under Assets on the left sidebar.
Choose the TikTok Shop that you wish to grant a partner access to.
To add new partners, click Assign new partner under the Partners tab.
To assign TikTok Shop access to new partners:
Input the partner's Business Center account ID.
Choose Manager or Ad promotion permissions.
Click Confirm to complete.
If you have teams and/or companies who require access to a TikTok Shop for ad promotion, but are not yet a Business Center account partner:
In Business Center, click Partners under Users. Then click Add Partner.
Input the chosen partner's Business Center ID into the Partner's Business Center ID field. Then click Next.
Choose the Shops under the assets list that you want to assign to the partner, and set their access permissions.
Once they accept your invitation, follow the steps above to assign them permission to access a TikTok Shop.
Confirm that your partner has successfully received access under the Asset-Shop tab found in their Business Center account.
Step 5: Create Shopping Ads
FAQs for connecting TikTok Shop from the Business Center
I do not have a Direct Business Center, or an Agency Business Center. How can I begin to use this feature?
To begin using this feature, you can create an Agency Business Center, select the agency business type, and complete the process to create your own Business Center.
If the same Business Center uses the "Add My TikTok Shop" method AND at the same time uses "Request Access To Other's TikTok Shop" method to request access to the same TikTok Shop, what happens?
If the TikTok Shop successfully accepts the request using "Add My TikTok Shop" method first, then the "Request Access To Other's TikTok Shop" method's request will automatically expire.
If the TikTok Shop successfully accepts the request using "Request Access To Other's TikTok Shop" method first, then the "Add My TikTok Shop" method's request will automatically expire.
If the TikTok Shop has not accepted any of the above 2 requests, then both "Add My TikTok Shop" method's request and "Request Access To Other's TikTok Shop" method's request will continue to be valid.
After a TikTok Shop access request is acknowledged, will the request expire after a certain period of time?
No, the request will not automatically expire and can be accessed at any time.
After a seller approves a TikTok Shop access request, are all ad accounts under the partner's Business Center eligible to use the Product Sales objective with TikTok Shop product source?
Yes.
What are other ways to run TikTok Shop ads?
Before you start running ads using Product Sales objective with TikTok Shop product source, you can connect TikTok Shop to Ad Account via any of the following three methods:
In Business Center, request access to one or multiple TikTok Shops for advertising purposes. To learn the steps of requesting TikTok Shop Access, refer to Requesting TikTok Shop Access from Business Center.
Or in Seller Center, connect one or multiple Ad Accounts for advertising purposes. To learn the steps to set up the Shopping Ads, refer to How to Set Up Shopping Ads in Seller Center.
Or in Ads Manager, link a TikTok Account with Showcase permission authorized. To learn more about Showcase permission steps, refer to How to get Showcase permission.
After a seller approves TikTok Shop access request, how can a seller remove access?
There are two methods to remove seller access. The following will occur upon removing access:
Campaigns will stop delivery.
Users will no longer be able to see the stores and catalog in their TikTok Ads Manager and Business Center accounts.
Users will no longer be able to use the catalog and store to create new campaigns.
Method 1:
Go to the seller's Business Center, then click Shops under the Assets tab on the left sidebar.
Select the TikTok Shop and open the Partners tab.
Click the Trash can icon to the right to remove access from a partner.
Method 2:
Go to the seller's Seller Center, then click Account Management under the Ads tab on the left sidebar.
Click Partner Management.
Click Remove access to the right to remove access from a partner.
Step 1: In Business Center, partners "Request Access To Other's TikTok Shop"
Make sure user has admin access to the Business Center from which they'll request access to a TikTok Shop.
Otherwise, user can request their Business Center admin to add them as co-admin.
Actions to Take
In Business Center, under Assets click Shops.
Click Request access to TikTok Shop partners.
User Experience
When currently there are no stores in this Business Center:
When currently there are stores in this Business Center:
Actions to Take
Enter the TikTok Shop Code and click Request.
Note: Each seller will have their own TikTok Shop Code.
User Experience
Step 2: Seller accepts the connection request
Actions to Take
Scenario 1: Seller already binded a Business Center to Seller Center.
Seller opens email notification or opens invitation link, and clicks Approve.
User Experience
Actions to Take
Scenario 2: Seller has not yet binded a Business Center to Seller Center.
Seller opens email notification or opens invitation link.
Seller fills in Business Center name and selects Timezone, and clicks Approve.
User Experience
Actions to Take
Scenario 3: Seller has admin access to a Business Center.
Seller opens email notification or opens invitation link.
Seller chooses the Business Center account in the drop-down and clicks Approve.
User Experience
Actions to Take
Note: If seller wants to see a consolidated view of all historical requests and corresponding statuses, seller should go to Seller Center, then click Ads tab, then click Account Management, then click Partner Management and take the appropriate action.
User Experience
Step 3: Partners allocate TikTok Shop Permissions in Business Center
Actions to Take
In Business Center, click Shops under Assets and find the TikTok Shop you'd like to grant access to a member(s).
Click Assign new member.
User Experience
Actions to Take
Tick the members who need access to this TikTok Shop for advertising purposes, assign permission, then click Assign.
User Experience
If there are any individuals who need access to this TikTok Shop for advertising purposes but who are not in your Business Center yet, you can invite them to Business Center first and assign permissions:
Actions to Take
Click Members under Users, then click Invite member.
User Experience
Actions to Take
Paste the email address to which the invitations will be sent, select permission, and click Next.
User Experience
Actions to Take
Select the ad accounts in which they need to set up the ads, select permission, then click Confirm.
Once the members accept the invitation to join the Business Center, repeat step 3 above to assign them permission to the TikTok Shop.
User Experience
