Category

Parent Metric

Definition

Associated Metrics

Basic Data

Clicks

The number of clicks on your ads

-Clicks

-CPC

-CTR

LIVE

Live Views

-The number of times viewers visited your Live

-Revisits are counted

-Live Views

-Live Unique Views

-Effective Live Views (>10s)

LIVE

Live Product Clicks

The number of times viewers clicked a product and viewed its details page during your Live

Live Product Clicks

Video Play

Video Views (only applicable for Video-to-LIVE creatives)

The number of times someone started playing your video

-Video Views

-6-Second Video Views

-Video Views at 100%, 75%, 50%, 25%

-Average Watch Time

Shop Event

Product Page Views (Shop)

The number of product details page view events that are attributed to your ads

-Product Page Views (Shop)

-Cost per Product Page View (Shop)

-Product Page View Rate (Shop)

-Value per Product Page View (Shop)

-Product Page View Value (Shop)

Shop Event

Checkouts Initiated (Shop)

The number of initiated checkout events that are attributed to your ads

-Checkouts Initiated (Shop)

-Cost per Checkout Initiated (Shop)

-Checkout Initiation Rate (Shop)

-Value per Checkout Initiated (Shop)

-Checkout Initiation Value (Shop)

Shop Event

Adds To Cart (Shop)

The number of add-to-cart events that are attributed to your ads

-Adds To Cart (Shop)

-Cost per Add To Cart (Shop)

-Add To Cart Rate (Shop)

-Value per Add To Cart (Shop)

-Add To Cart Value (Shop)

Shop Event

Purchases (Shop)

The number of purchase events that are attributed to your ads

-Purchases (Shop)

-Cost per Purchase (Shop)

-Purchase Rate (Shop)

-Average Order Value (Shop)

-Gross Revenue (Shop)

Shop Event

ROAS (Shop)

The return (Gross Revenue) on ad spend (Cost) based on purchase event

ROAS (Shop)

Engagement

Paid Profile Visits

The number of profile visits the paid ad drove during the campaign

Engagement

Paid Followers

The number of new followers that were gained within 1 day of a user seeing a paid ad