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Supported methods of payment for Promote

Last updated: June 2025

In Promote, there are various payment methods available to you depending on whether you are creating your campaign in the TikTok app or on the web.


You can access Promote in the TikTok app from a video you want to boost or several different ways from within the app menu. Learn how to find Promote in-app.


Note: Additional mobile fees may apply for payment methods used in the TikTok app for Promote orders. You can access Promote from the web at https://www.tiktok.com/promote/web/main.


Available payment methods

TikTok Coins

Coins are virtual items that can be purchased by TikTok users. You can buy coins with real money and use them as a way to activate Promote campaigns to boost posts. Depending on your location, you can purchase them directly from the TikTok website.


Your coin balance can be used to pay for your Promote order as long as you have a balance. Learn how to purchase and recharge coins on TikTok.


Note: The TikTok Virtual Items Policy applies.


Credit or debit card

You can add your credit card, debit card, bank account information, gift cards, and e-wallet as a payment method for your Promote order. Note: These payment options may vary depending on your location.


Promote balance

Your Promote dashboard will show the remaining budget not used from previous Promote campaigns.


TikTok Ads Manager balance

After you integrate Promote with TikTok Ads Manager, you'll be able to pay for your Promote campaign using your account balance in TikTok Ads Manager. Learn how to integrate Promote with TikTok Ads Manager.


GMV Pay

GMV Pay is a payment method you can use to simplify payments using your TikTok Shop earnings to pay for your Promote campaigns. Learn how to set up GMV Pay in Promote.


Additional mobile fees

Promote location

Payment method

Additional mobile fees

Mobile - Android

Google Pay (EU region)

TikTok Coins

Yes

Mobile - Android

Promote balance

Credit card, debit card, bank transfer, e-wallet

No

Mobile - IOS

Promote balance

No

Mobile - IOS

Apple Pay

TikTok Coins

Yes

Web

TikTok Coins

Credit card, debit card, bank transfer, e-wallet

Promote balance

No


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