How to find Promote in-app and on web

You can find Promote through several entry points, including in the TikTok app and via the web.

How to find Promote in-app

You can get to the Promote tool in the TikTok app using several different ways:

• From a TikTok video you want to Promote:

  1. Find a TikTok video you want to Promote, such as one in your profile.

  2. Click the three dots to open a menu and click the Promote icon.

     

• From TikTok Studio in your in-app menu.

  1. Enter TikTok Studio by using the upper-right menu button in your profile.

  2. Find and click the Promote icon in the TikTok Studio tools list.

     
     
     

• Business Suite in your in-app menu.

  1. Enter Business suite by using the upper-right menu button in your profile.

  2. Find and click Promote in the list of Business Suite tools list.

     
     
     

• From your own LIVE, either before or during LIVE.

  1. Before LIVE: using the Promote icon above the Go LIVE button.

     
     
     

  2. During LIVE: using the Promote icon within the Share menu.

     
     
     

• Promote again:

  1. Go to your Promote Dashboard and find a video within your Order history. You can see a fuller list of videos if you click See more next to Order history.

  2. Click Promote again on a video.

     
     
     

How to find Promote on web

You can access the Promote tool via the web at https://www.tiktok.com/promote/web/main.

Integrating Promote with TikTok Ads Manager

By integrating Promote with TikTok Ads Manager, you can access new conversion objectives to achieve your full-funnel goals, easily manage all your campaigns, billing, and more from within the full-suite TikTok Ads Manager. Learn more about the Promote integration with TikTok Ads Manager and how to integrate Promote with TikTok Ads Manager.