Advertising policy resources
The TikTok marketing platform
Advertising on TikTok Ads Manager
Promote on TikTok
TikTok Business Suite
TikTok Beta Tester Program
GMV Pay is a payment method you can use to simplify payments using your TikTok Shop earnings to pay for your Promote campaigns. Learn more about GMV Pay.
Once connected, GMV Pay will be set as your default payment method. At the time of payment, only the exact amount matching your Promote order total will be deducted. No third-party fees.
Integrate your TikTok account with TikTok for Business. Learn how to link your TikTok for Business account.
Connect your TikTok Shop with Promote and your Business Center. Learn how to connect your TikTok Shop.
To activate GMV Pay:
Create a Promote campaign in the TikTok mobile app or website.
Under Connect your [shop name] to achieve revenue goals, click Get started.
Click Continue to integrate your TikTok for Business account with your Shop and Business Center.
Note: GMV Pay may take time to activate. You'll receive a notification and email when complete.
To use GMV Pay for your Promote campaign:
Create a Promote campaign in the TikTok mobile app. Learn about finding Promote in the TikTok app.
Choose your goal.
Select a promotion pack, or customize your promotion:
Choose your audience by clicking on Default audience or Create your own.
Set your Budget and Duration.
Review your promotion details.
Agree to the Terms and policy.
Click Pay.
Select GMV Pay.
Click Make Payment.
To manage GMV Pay:
Log in to Promote in the TikTok mobile app. Learn about finding Promote in the TikTok app.
Click Payments.
Click Manage payment methods.
Locate GMV Pay and click the three dots.
Choose Set default or Remove.
Click Confirm.
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