About Custom Audience auto-refresh

Auto-refresh is a setting for your Custom Audiences in TikTok Ads Manager. The system includes the latest user data on a daily basis when you turn on auto-refresh for your Custom Audience. You have the option to turn on the auto-refresh toggle when you first create a Custom Audience in the TikTok Ads Manager.

Benefits and features

You can use auto-refresh for engagement, lead generation, challenge, shop activity, app activity, offline activity, and website traffic Custom Audiences. Auto-refresh will:

• Auto-refresh daily to include the latest user data, according to the timeframe you specified during the audience creation.

• Grow your audience automatically based on the latest data and trends.

Note: Auto-refresh may not be available for Custom Audiences under 1,000 people.

Key concepts

Once a Custom Audience has auto refresh on or off, it can not be changed. If you want to turn on or off auto-refresh, you'll need to create a new Custom Audience.

Example

For example, if you create an engagement audience on March 8th with a timeframe of 7 days and auto-refresh on, your audience on March 8th will include people with specified engagement from March 1st through March 7th. On March 9th, with the auto-refresh, your audience will now include people with specified engagement with the dynamic timeframe of 7 days ranging from March 2nd through March 8th. However, if you create the same audience with auto-refresh off, your audience will be static and will not change over time.

Next steps

Learn how to create a lookalike audience.