Supré

Objective

Supré sets out to strengthen sales and spread style

Supré is an Australian brand with an active presence on platform through an organic page that boasts more than 100K followers. It's home to fashion-envy content, new product hauls as well as native, trend-based content that resonates with its young audience.

The brand has also leant into paid activity on platform, for instance, running a combination of brand and performance activity to showcase new drops and promote sales periods. Jumping off the back of the success of these campaigns, Supré wanted to double down on their efforts to find and diversify their audience on platform whilst also driving consideration and conversions amongst their target demographic. Going into this campaign, the brand particularly wanted to explore an innovative product on platform, Video Shopping Ads.

Solution

Dressing up Supré's marketing strategy with Video Shopping Ads

Supré wanted to understand the effectiveness of combining two different Video Shopping Ads (VSA) ad formats: single video (with product cards) and Carousel. In particular, the fashion retailer wanted to determine if having a mix of VSA ad formats worked better than using just a single ad format. Both VSA formats ran through an In-Feed ad placement and leveraged broad targeting towards women 18-34 years old.

The campaign itself spotlighted the bundling offer that was available on Supré's new Luxe Essentials range through a creative that featured modelled products from the range alongside call outs to the key product features and the bundling offer.

Results

Buttoning up higher returns for seamless success

The campaign delivered impressive results, confirming Supré's hypothesis that drawing on a variety of ad products within the VSA format and reinforcing them with would improve overall campaign performance. When comparing the results from the VSA carousel only campaign against the pairing of VSA carousel and single video (with product cards), the pairing delivered a 42% reduction in CPA, 77% increase in ROAS and drove a 57% higher conversion rate.

Supré has since taken on the learning around the positive impact of using a mix of creatives and ad products to elevate the performance of their paid activity on platform.