Shop select Amazon ads on TikTok without leaving the app

For both closed-loop ads and open-loop ads, we’re investing in commerce solutions that create a frictionless shopping experience for our users to discover, browse, and buy—wherever and however our community chooses to shop.

Users can now seamlessly discover and purchase their favorite products from Amazon directly within the TikTok app. This shopping experience is powered by Amazon through ads placed on TikTok and allows users to complete product purchases with Amazon in TikTok’s native environment.

How It Works

• Shoppers will see Amazon product recommendations on the “For You” feed. When ready to purchase, users can choose to link their TikTok account to their Amazon account through a secure, quick, and easy one-time set-up.

• Once accounts are linked, Amazon customers are able to complete a checkout with Amazon in the product ad without leaving the TikTok app—enabling a faster, more frictionless experience.

• Users who choose to link their accounts in the U.S. will see real-time pricing, Prime eligibility, delivery estimates, and product details on select Amazon product ads in TikTok as part of the experience.

• At any time, users can choose to unlink their Amazon account in TikTok’s app settings.

We're excited to collaborate with Amazon to offer a seamless and fun shopping experience. We look forward to supporting our community and keeping them inspired and entertained!