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Budgeting

Ads that work for you and your budget

Run campaigns that capture attention and drive results, optimized for your budget.

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Budget

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Duration

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The value of advertising on TikTok

Budget

Limits you set

Set your daily spend. We’ll never go over your limits and you can stop any time.

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Flexibility and control

Set budgets at both the campaign and ad group level for maximum flexibility.

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Pay for the actions you want

Choose your objective, impressions and conversions—and only pay for those.

Your Campaign

Campaign Goal

Website visits

Optimize my budget

Bid strategy

Lowest cost

Cost gap

Make hard-earned money work harder

Opt to use a spend-based approach, like Lowest Cost Bidding. This will make it easier to specify a budget and let the system maximize usage to drive the most results possible.

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Get a custom budget recommendation

More impressions increase your chance of achieving conversions. We’ll estimate a minimum budget to help you get to the competitive level required to optimally create conversions from these impressions.

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Tips for maximizing your budget

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Select a daily budget

Try using Daily Budget instead of Lifetime Budget for your ad group budget to ensure dynamic daily optimization.

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The 50% trick

We recommend keeping your budget within a 50% range of your previous budget, which helps you scale spending to maximize your results.

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Try Lowest Cost

With this bid strategy, running the ad group or changing the daily budget in the middle of the day may get you a spending discount.

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Your questions, answered

What is the minimum budget?

For web conversion campaigns, we recommend $30 minimum daily ad group budget for North America and EMEA brands, and $20 for APAC brands.

How long should I run a campaign?

What's the best way to target?

How much is it to run TikTok ads?

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Ready to start growing your business with TikTok?

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Limited Period Offer: Spend $100, Get $100 | Spend $500, Get $500 | Spend $1500, Get $1500 + 1-to-1 Expert Support

Terms & Conditions:
  1. To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
  2. New registered advertisers are eligible for the offer if they fulfill the following criteria:
    1. The registered advertisers have a self-serve SMB account
    2. The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
    3. Only one new advertising account under one new TikTok For Business account is eligible for this offer.
    4. Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.
  3. Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
  4. If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
  5. You can avail onboarding support after you setup your payment profile and get your account approved.
  6. This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.
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