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Learn How SATS (Elixia) Used MMM to Surface TikTok’s True Sales Impact in the Nordics

Measure TikTok more effectively with media mix modeling

TikTok continues to strengthen its MMM capabilities with Ads Manager integration and growing badged partners.

Meet Smart+

Cut the steps, not the results with Smart+, the automation solution you can fine-tune to meet your business goals.

Introducing TikTok's Attribution Portfolio

TikTok's evolving measurement suite gives advertisers a more complete view of ROI, capturing impact across every touchpoint.

Introducing Symphony Automation tools for Smart+

Scale faster and create smarter with generative AI tools built for your Smart+ campaigns.

TikTok Marketing Partners Program launches Shop Ads focus area

Subheading: With discovery and commerce converging on TikTok, TikTok Shop Ads Partners help sellers tap into real-time demand through expert partners and smarter performance tools.

Drive more bookings with TikTok Travel Ads

Turn POVs into plans with Travel Ads—built from the ground up for travel advertisers.

Express to impress

TikTok’s role in reconnecting Luxury with shoppers.

TikTok continues to lead future media spend increase and innovation according to Kantar

Kantar's annual Media Reactions report highlights TikTok's innovative approach and ability to capture consumer attention.

TikTok Search Ads Campaign: Unlocking incremental growth in the future of search

TikTok and retail media: Unlocking full-funnel growth for RMNs and brands

Report: Why big brands are rethinking ROAS with modern MMM

A new report from TikTok, Kochava and Kantar spotlights how big brands, agencies and MMM vendors are working together to move beyond last-touch with next-gen media mix modeling and unlock what truly drives performance.