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Driving commerce everywhere: Maximize impact on and off TikTok
Announcing new commerce features to help your brand drive online and offline sales.
Learn moreSee what else is happening on TikTok
From Scroll to Showroom: How TikTok Drives Curiosity and Inquiries in the Automotive Industry.
Unveiling how optimized media strategies are transforming consumer engagement and driving enquiries in the Automotive industry.
New TikTok Pulse offerings to give your brand the halo effect
New offerings in the TikTok Pulse suite place your brand alongside top trending content with even more flexibility, precision, and control.
2025 TikTok Fashion Playbook: Marketing for Small and Medium Businesses
Explore data-backed strategies and creative tips tailored to help fashion SMBs thrive on TikTok.
Introducing new brand suitability controls: Expanding the TikTok Safety Suite
New brand suitability controls—TikTok Video Exclusion List and TikTok Profile Feed Exclusion List—give advertisers greater flexibility over where their ads appear.
Driving commerce everywhere: Maximize impact on and off TikTok
Announcing new commerce features to help your brand drive online and offline sales.
Measure TikTok more effectively with media mix modeling
TikTok continues to strengthen its MMM data capabilities, providing more actionable insights for your TikTok campaigns.
Introducing TikTok Academy
The official TikTok learning destination for marketers and agencies.
Why moments matter more on TikTok
How brands can turn cultural events into lasting connections through dynamic, authentic content on TikTok.
5 ways TikTok Marketing Partners can elevate your paid and organic content strategy
Supercharge your paid, organic, and creator content with our badged partners
From Storytelling to Sales: Short- and Long-Term ROI of TikTok Advertising
Dentsu and TikTok partnered on a Marketing Mix Modeling study across 15 Nordic brands to understand TikTok’s impact on sales and brand growth. The study revealed that TikTok not only drives immediate sales but also fuels long-term brand growth. Brands that stayed active and embraced storytelling saw the biggest wins, proving that with the right approach, TikTok is a powerhouse for both performance and brand-building.
TikTok Live Best Practices
Learn how TikTok Live helps creators and brands connect with their audience, boost engagement, and drive sales with real-time interaction. Discover proven formats, preparation tips, and best practices.
Hop into Spring: An SMB Guide to Acing Easter on TikTok
Unlock the power of TikTok this Easter—where content inspires action.
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