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Campaign solutions designed to boost visibility, engagement, and reach.

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Why use our advertising solutions

Ad solutions 1

Become a part of the TikTok community

Join over a billion people around the world who come to TikTok to create, connect and be entertained.
Ad solutions 2

Post directly into the For You Page

Be front and center when users open the app, spark a trend, or boost organic videos mentioning your brand.
Ad solutions 3

Drive results with immersive formats and campaigns that resonate

Our sound-on, full-screen vertical video ad formats are built to captivate users on TikTok and designed to meet your business goals.

Discover our advertising solutions

In-Feed Ads
TopView
Branded Mission
Spark Ads
Promote

Start a conversation right in your feed

Tell your brand story in a true-to-TikTok way with this sound-on, vertical video ad that can be further enhanced with interactive add-ons.

In-Feed Ads

Start a conversation right in your feed
Tell your brand story in a true-to-TikTok way with this sound-on, vertical video ad that can be further enhanced with interactive add-ons.

Learn more

TopView

Leave a lasting first impression
Make an impact with the first ad a user sees when they open the app.

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Branded Mission

Access creativity at scale
Crowdsource authentic content from creators on TikTok, boost top-performing videos as ads and drive media impressions.

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Spark Ads

Spark Ads
Tap into the TikTok community
Create ad content that expands your reach by combining the scale and impact of paid ads with the authenticity of organic content to foster connections and enhance performance.

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Promote

Turn up the heat on your content
Help drive traffic and reach a wider audience with just a few taps. Promote organic videos, photo posts, and LIVEs, right in TikTok.

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TikTok What-s Next Trend Report 2025 Download

2025 Trend Report: It’s not magic, it’s chemistry

Or as we call it at TikTok, Brand Chem—a balance of listening, adapting, and transforming. Our annual trend report offers actionable insights for brands to be part of culture for the year ahead.

Learn more

Success stories

In-Feed Ads
TopView
Branded Mission
Spark Ads
Promote

Monos

The Canadian travel and lifestyle brand promoted its Black Friday & Cyber Monday sales events and beat performance targets with a combination of In-Feed Ads, Spark Ads and Video Shopping Ads.

See case study

WeShare

The German electric car-sharing company improved cost per install and boosted conversion rates using In-Feed Ads paired with App Profile Page.

See case study

Beysis

The female-founded Australian lifestyle brand increased brand awareness and drove website traffic with a top-of-funnel In-Feed Ads campaign.

See case study

More solutions to achieve success

Creative

Commerce

Measurement

Explore all solutions

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Create your account

Create your account on Ads Manager to start creating, publishing, and measuring campaigns today. Already have an account? Login

Limited Period Offer: Spend $100, Get $100 | Spend $500, Get $500 | Spend $1500, Get $1500 + 1-to-1 Expert Support

Terms & Conditions:
  1. To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
  2. New registered advertisers are eligible for the offer if they fulfill the following criteria:
    1. The registered advertisers have a self-serve SMB account
    2. The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
    3. Only one new advertising account under one new TikTok For Business account is eligible for this offer.
    4. Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.
  3. Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
  4. If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
  5. You can avail onboarding support after you setup your payment profile and get your account approved.
  6. This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.
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