SnapWireless

The Objective

SnapWireless is an Australian eCommerce technology brand experiencing rapid growth with its smart wireless charging solutions that can be used at home, in the office or in the car, or even on the move. Using the tagline “Power your day”, SnapWireless wanted to drive Boxing Day sales and needed an ad solution that would maximise conversions and return on ad spend while keeping within budget, despite facing a short timeline. The brand found TikTok to be the perfect platform to connect with its target audience who are tech-savvy.

The Solution

Through a combination of Diversion Ads and Spark Ads, SnapWireless was able to amplify the visibility of their engaging, short and sharp content to a wider audience. Their videos not only demonstrated the flexibility and ease of use of their products, but also prompted viewers to take advantage of ready-to-deliver stocks at keen prices as part of the Boxing Day sale. The ad format also enables SnapWireless’ creatives to appear as shareable videos, further spreading brand awareness and promoting its time-limited sale.

The Results

The combination of engaging videos and great promotions through Spark Ads helped SnapWireless achieve success within a short period of time. Deploying its advertising campaign on TikTok allowed SnapWireless to reach their ideal audience – tech-savvy customers who own multiple digital devices in need of wireless charging solutions. While Spark Ads helped the brand to showcase their innovative solutions to relevant audiences, Diversion Ads encouraged more clicks and higher traffic to their website, thus promoting sales.

Following the six-day campaign, SnapWireless recorded a conversion rate of more than 1.6% and even observed lasting boost of sales of its tech products throughout Boxing Day and beyond.