School’s in session for SMBs on TikTok

With the new school year fast approaching, the back-to-school season offers a prime opportunity for small and medium businesses to engage and convert new audiences on TikTok. As users gear up to shop for their essentials, it's the perfect time to tap into trending conversations on the platform. No matter your industry, this season is an ideal moment to connect with your audience and drive sales.

Back-to-School by the numbers

TikTok users’ top consideration when BTS shopping include price (50%), product quality (47%) and promotions or deals (37%). [1]

When it comes to back-to-school shopping, 80% of TikTok users who are parents purchased clothing or accessories, 73% opted for office or school supplies, and 69% stocked up on food and beverages.

#BTS is trending

To make your brand shine on TikTok, craft content that feels native to the platform. For the Back-to-School season, leveraging trends can supercharge your engagement and showcase your products in the best way. Here’s a look at some of the top Back-to-School trends on the platform:

• Teaching Empathy

Recognising the growing stress on students, a new wave of educators are enriching their curriculum with empathy, focusing on soft skills that extend beyond traditional classroom learning. Explore hashtags like #Teachers, #MindfulLearning, and #Wellness to get your SMB involved in the conversation.

• New Tech in Town

Schools are using new technology to enhance organisation, creativity, and curiosity. Tap into this trend and boost your brand with hashtags like #EdTechTrends and #VRinEducation.

Now, let’s talk business!

Here are some of our top tips to boost sales and grow your brand this Back-to-School Season:

🛍 Activate the purchasing power of the TikTok community with Video Shopping Ads to elevate your ad game.

🧲Capture your audience’s undivided attention with the use of Interactive Add-Ons in a full-screen, sound-on environment.

For more creative insights, Back-to-School trends and advertising strategies to help you make the most of the season, make sure to download our guide.

Sources

1. TikTok Marketing Science Global Back to School Survey via AYTM (UK + FR Results), December 2023. Base: TikTok users 18+ (n=250)