See our success stories

TikTok for Business solutions are working for companies everywhere. Explore the strategies they’re using and the results they’re getting.

TikTok Success Stories

Our success spotlight

Toyota Auto Ads on TikTok

Toyota

By integrating automotive-specific ad formats with a highly engaged audience, Toyota successfully enhanced its lead generation strategy, achieving 38% reduction in CPA compared to their standard lead gen approach.

See case study

Discover more success stories from across TikTok

Industry
Solution
Goal
Region
Business type
Total: 2014 results
Makeup & beauty

Fenty Beauty

Fenty Beauty

Leveraging TikTok Shop's halo effect to significantly extend incremental performance and drive sales.

Fenty Beauty
February 23, 2026
E-commerce

Waldo’s GeoLift

Waldo’s GeoLift

Waldo’s proves through GeoLift that TikTok Branding drives real sales impact.

Waldo’s GeoLift
February 19, 2026
Financial services

BLIK

blik KV v2

How BLIK used episodic storytelling on TikTok to boost brand recall among Gen Z

blik logo-blik-500x500
February 18, 2026
E-commerce

Kaleja Silks

thumbnnail-image-kaleja-silks (1)

Boosting Black Friday sales with Smart+ Catalog Ads on TikTok

KALEJA SILKS LOGO BLACK NEW
February 18, 2026
Healthcare & pharmaceutical

Bloom Nutrition

Bloom

Unlocking full funnel efficiency for TikTok Shop with new consideration audiences from Consideration Ads

Bloom
February 19, 2026
Makeup & beauty

Sephora UK

Sephora Thumbnail

Learn How Sephora UK Drove ROAS with a TikTok Search Ads Strategy

Sephora Logo
February 18, 2026
Food & beverage

CarrefourSA

polki

TikTok enabled Carrefour to significantly improve efficiency through seamless Web-to-App integration

February 17, 2026
Home

Takkenkamp Groep

Takkenkamp Groep Thumbnail TikTok SMB Case Study

Raising awareness for a growing brand on TikTok with a content-driven approach

Takkenkamp Groep Logo TikTok SMB Case Study
February 17, 2026
Food & beverage

+1© Performance

+1© Performance Thumbnail TikTok SMB Case Study

Boosting sales, raising brand perception, and reaching new audiences with GMV Max

+1© Performance Logo TikTok SMB Case Study
February 17, 2026
Healthcare & pharmaceutical

Libresse

Libresse

Combining premium placements with meaningful education to drive purchase intent.

Proud-V_Brandmark_Libresse_MYS (1).jpg
February 16, 2026
Clothing & accessories

Esposito Calzature

Esposito Calzature Thumbnail TikTok SMB Case Study

A tactical content-driven campaign leveraging TikTok's GMV Max Automations

Esposito Calzature Logo TikTok SMB Case Study
February 12, 2026
Food & beverage

Pebbles™

Fruity Pebbles

Driving target frequency while maintaining efficient CPMs

Post Pebbles logo
February 11, 2026

Want to see us in your inbox?

Sign up for our TikTok for Business Newsletter and get the latest and greatest on all things advertising, commerce and culture.

By clicking the "Sign Up" button, you confirm your consent to receiving the TikTok for Business Newsletter and the latest updates, news, and events from TikTok for Business. Your information will be used in accordance with our Privacy Policy. You may opt out at any time.

TikTok For Business