• Start advertising
  • Solutions
  • Create
  • Learn
  • Support

Explore our

case studies

Success Stories on TikTok for Business
Discover the strategies, solutions and results behind successful TikTok campaigns.
Hormel Foods
  • 10.9%

    Ad Recall lift

  • 5.0%

    Awareness lift

  • 4.0%

    Purchase Intent lift

April 21, 2026
Hormel Foods

Partnering with TikTok and Instacart to seamlessly connect discovery to purchase during the playoff and Big Game window
Golf Orbit
  • 3%

    click-through rate

  • 75%

    of users watched at least one in-game ad

  • 100%

    achieved target D0 ROAS bid

July 06, 2026
TapNation: Golf Orbit

Unlocking monetization at scale with TikTok Growth Max for Mini Games
All Case Studies (1070)
Top Secret Cover Image TikTok SMB Case Study
  • 320k

    revenue (PLN)

  • 821%

    ROAS

  • 15k+

    adds to cart

August 17, 2026
Top Secret

A highly successful introduction to TikTok advertising, achieving outstanding ROAS
Torfs Cover Image TikTok SMB Case Study
  • 22%

    ROAS increase

  • 8%

    growth in purchase rate

  • €3.5

    cost per purchase

August 17, 2026
Torfs

Achieving continuous growth with a full-funnel strategy powered by AI
RADDAD Social Preview Image TikTok SMB Case Study
  • 67M+

    video views in 10 days

  • 12

    ROAS

  • 2.9%

    CTR

August 17, 2026
RADDAD

Capitalising on seasonal summer demand to drive sales for innovative heat protection products
Voidpet Dungeon
  • 230%

    uplift on Day 0 ROAS

  • 189%

    increase in incremental budget spend

  • 253%

    uplift on Day 7 ROAS

July 30, 2026
Voidpet Dungeon

Maximizing ROAS and scalability with Smart+ features
Ghost Beds Cover Image TikTok SMB Case Study
  • 255k+

    total GMV

  • £40

    CPA

  • 11

    ROI

July 31, 2026
Ghost Beds

Driving cost-efficient sales through an authentic GMV Max campaign
Diego Dalla Palma Cover Image TikTok SMB Case Study
  • +140%

    view rate

  • -31%

    CPM

  • 5.7m

    reach

July 30, 2026
Diego dalla Palma

Amplifying continued growth for an iconic Italian beauty brand
ET BANNER
  • 47%

    growth in new users

  • 32.6%

    improvement in cost per new user acquisition

  • 13.3%

    higher expected LTV from newly acquired users

July 27, 2026
E.T. Advertisers

Using automated TikTok solutions to grow new users 47%
Banner 82-0.com
  • 53%

    CTR

  • -20%

    CPI

  • 96%

    of activity was Content Suite based

July 26, 2026
82-0.com

Scaling US app growth with a 20% lower CPI using TikTok Content Suite
Rob Nicolas X Open Air Lumnezia Cover Image TikTok SMB Case Study
July 23, 2026
ROB NICOLAS x Open Air Lumnezia

Driving a sold-out festival through authentic storytelling and full-funnel performance campaigns
Chillbase thumbnail
  • 2.1X

    Higher incremental budget spends on TikTok

  • +12pts

    Increase in TikTok SOW (Share of Wallet)

  • 17%

    Higher D7 ROAS in LATAM

July 14, 2026
Chillbase

Successfully launching the One State RP - Role Play LiveOps Android campaign on TikTok
maybellien cover
  • 19.3%

    increase in Ad Recall

  • 7.7%

    lift in Brand Favorability

  • 6.7%

    growth in Brand Awareness

July 12, 2026
Maybelline

Leveraging TikTok Pulse to maximize brand lift during the holiday season
UUUUUn
  • 1.2M+

    Delivered total impressions

  • 96K +

    Conversions through the AI led microsite

  • 147K+

    Clicks to landing page

July 09, 2026
Robbialac

Transforming Vesak traditions into an interactive digital experience with TikTok