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Holidays on TikTok

Make it this holiday season with TikTok

Join TikTok’s festive energy to reach new customers, drive engagement, and boost holiday sales. Make it your best holiday season yet.

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GLOBAL Holidays on TikTok

TikTok: The ultimate holiday hub for discovery and purchases

1.5

X

TikTok users are 1.5x more likely to shop on brand websites for Christmas gifts than non-TikTok users.

Source

74

%

of TikTok users purchased a product or service from local brands or business in the last Holiday season after seeing video content on TikTok.

Source

80

%

of TikTok users took an action after seeing holiday content on TikTok.

Source

Seizing holiday sales

Make magic with Smart+

Powered by AI, Smart+ Web Campaigns and Smart+ Catalog Ads make holiday marketing easy by automating setup, creatives, and optimization to drive sales.

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Sell more with Catalog Ads

Tap into your community

How businesses are generating results

The Dairy

Tech accessories brand polished up its campaign with automation, creating more appetite and desire among its audience.

77%

lower CPA

28%

ROAS

See case study

Poppy Lissiman

Using TikTok Catalog Ads to retarget web visitors, fashion brand Poppy Lissiman boosted sales at higher ad efficiency.

337%

CTR uplift

250

better CVR

See case study

Arms of Eve

Jewellery brand drives traffic and catalog sales to double yearly revenue with full-funnel Black Friday campaign on TikTok

81%

increase in customer acquisition

6.4%

lower cost of sale

See case study

Make it on TikTok

Shine bright this end of year season. Discover strategies, product solutions, and creative tips that inspire discovery, boost sales, and spread joy.

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Resources to get your brand on everyone's wishlist