Get to know your audience better with TikTok Insights

Here, you'll find snackable insights on everything from how our community behaves and connects with brands, to how ads on our platform are driving real business impact – discover it all and more here
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Gen Z
Millennials
Gen X +
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TikTok Insights features third-party TikTok-commissioned research among adults 18+ from the last two years.
Total: 9781 results
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United States
People
78
%
78
%
78% of TikTok users like it when brands come up with new challenges, trends, or memes for others to join in.
Source: TikTok Marketing Science Global Community and Self-Expression Study (US results) 2021 conducted by Flamingo (n=3,500)