The Greatest from the 2025 TikTok Ad Awards
The greatest in every category
Fresh Fuels the Best in All of Us: The Paris 2024 Games
Woolworths used a cast of fresh fruit and vegetables to coach everyday Aussies, Olympians and Paralympians to choose fresh and be their best. In an Australian-first ‘Summer of Sport’ Pulse, this campaign achieved medal-winning awareness and brand association.
Media Agency of the Year
Winner: Zenith Australia
Zenith's understanding of the power of creativity- leveraging both creator assets and platform-generated UGC, sets the agency apart. Their strong commitment to driving measurement solutions has propelled their partnership with TikTok forward.
Creative Converters
OMD
Creative Agency of the Year
Winner: Special Australia
Special embraces TikTok as a key channel, integrating it from the campaign concept stage to deliver culturally impactful and results-driven work. By supporting client knowledge and platform-native ideas, they continue pushing creative boundaries.
M&C Saatchi
TBWA\Sydney
Advertiser of the Year
Winner: PepsiCo
Across their family of brands, PepsiCo has partnered with TikTok to deliver campaigns that drive results and rally the community on TikTok. Throughout 2024, they embraced alpha studies and first-to-market opportunities to push campaign excellence.
Canva
Guzman y Gomez
Princess Polly
Virgin Australia
ForYou Award
Winner: Kim Zorn, Princess Polly
As the Global Performance Director Kim has leveraged TikTok to drive exponential local and international growth for Princess Polly. She’s been a passionate advocate of the platform, sharing her expertise on-stage across creativity and measurement.
Ange Grant, Virgin Australia
Maria Gudino, Unilever
