TikTok Marketing Partners Program launches Video Shopping Ads specialty

TikTok is where entertainment and commerce meet to create new ways for products to be discovered and sold. That's why it's more important than ever for brands to embrace the future of shoppable entertainment and understand how to turn their products into TikTok experiences that inspire audiences to rush to check out.

To help advertisers tap into this opportunity, the TikTok Marketing Partners Program is proud to announce a new Video Shopping Ads specialty with Smartly.io as its inaugural partner. Smartly.io is a badged TikTok Creative and Campaign Management Partner that has developed unique solutions to help brands join the #TikTokMadeMeBuyIt movement.

Video Shopping Ads are shoppable videos that take users seamlessly from the For You page to checkout. This solution is designed to supercharge sales, taking the best features from our past e-commerce products with new automation and smart functionalities to maximize performance. As a result of this partnership, brands can now leverage Smartly.io's Video Shopping Ad solution to sync product catalogs, automate and streamline campaign workflows, scale creative production, and more.

There's a huge opportunity for brands to leverage Video Shopping Ads to reach key audiences, boost discoverability, and drive sales. For example, 56% of TikTok users say that ads on TikTok have led them to discover new products or brands, and 48% of TikTok users are interested in making a purchase on or from TikTok.²

Creating Video Shopping Ads just got a lot easier with Smartly.io

After months of product optimizations and collaboration with TikTok, Smartly.io's Video Shopping Ads offering is now available for all commerce and retail advertisers to use in their TikTok campaigns.³

Smartly.io’s Video Shopping Ads solution allows advertisers to have access to automated workflows that help them to scale, optimize, and test ads that drive results. Through this integration, advertisers who leverage Smartly.io to manage their TikTok campaigns will be able to:

• Simplify workflows so they can focus on strategy, not manual work

  • Accelerate execution by building, duplicating, and launching multiple campaigns, ad groups, and ads simultaneously

  • Allocate budgets across ad groups or campaigns automatically

• Integrate product catalogs with easy-to-use feed management

  • Make quick and easy updates to catalogs

• Scale and automate creative production across the brand's product catalog to test variations and avoid ad fatigue

  • Enhance creative assets and create on-brand dynamic video templates

• Optimize and improve performance with customized reporting

  • Leverage real-time data from third-party data integrations and custom-defined KPIs to optimize and improve shopper engagement

  • Keep up with the pace of shopper behaviour with bulk campaign adjustments

Over the past eight months, Smartly.io has supported dozens of TikTok advertisers to drive results through the Video Shopping Ads integration. For instance, fashion e-commerce brand ABOUT YOU turned to Smartly.io to launch, optimize and produce their first Video Shopping Ads to drive sales and reach new audiences in Germany and France. As a result, ABOUT YOU saw a 30% uplift in return on ad spend compared to previous TikTok campaigns. In France, when the ads were optimized for "add to cart", ABOUT YOU observed a ROAS greater than 100%.

Trusted solutions that drive sales on TikTok

Now brands can work directly with Smartly.io to develop Video Shopping Ads efficiently and produce creative at scale. If you want to connect with Smartly.io, you can contact them directly or through the TikTok Marketing Partners website. If you already work with Smartly.io as your preferred campaign management provider, ask them about incorporating TikTok's Video Shopping Ads into your current services.

1. TikTok Marketing Science Post-Purchase Analysis conducted by Fairing, 2022

2. TikTok Marketing Science Global Retail Path To Purchase conducted by Material, August 2021

3. Subject to advertiser eligibility