Explore featured articles
Get all your TikTok for Business news, guides, reports and more—hot off the presses.
Our top story
TikTok Takeoff: Small Biz Summit
It's National Small Business Month! There's never been a better time to join the thriving community of 7 million businesses growing with TikTok. That's why we're inviting you to join us at TikTok Takeoff: Small Biz Summit!
Learn moreSee what else is happening on TikTok
Announcing Symphony Creative Studio
Generate, transform, and scale content easily using TikTok's AI-powered Symphony Creative Studio.
TikTok works across the funnel
Unlock the full potential of TikTok by focusing on these four key areas covering every stage of the customer journey: From inspiration and research, to recommendations and action.
In the zone: How brands can tap into the world of sports on TikTok
Sports fandom has found a new home on TikTok, where fans from around the world unite to celebrate the thrill of their favorite sports, leagues, and athletes.
TikTok Ad Policy: A Complete Guide to Ad Creatives That Meet Advertising Policies
Learn TikTok's ad policy, review process, and best practices for successful ad approval. This guide is designed for businesses of all sizes to ensure compliance and optimise creative performance.
Why Q5 is TikTok's golden opportunity for marketers
For marketers, the post-holiday season is for checking 2023 boxes and ringing in 2024 goals. And for the TikTok community, it's a more active time than ever.
The power of communities on TikTok
Brands that identify relevant communities on TikTok and craft their creative strategies around them are able to create authentic ads that deliver real impact.
Supercharge your Holiday Campaigns: TikTok Tips for SMBs for Black Friday and Cyber Monday
Unlock the opportunity to grow your brand and drive visibility this holiday season.
Level Up your Advertising: How SMBs Can Win Big on TikTok During Q5
Make the most of the Q5 Opportunity on TikTok, when gifting turns into shopping.
How TikTok is Transforming Video Entertainment for Brands
What makes TikTok essential for your next video advertising campaign.
Beauty Advertising on TikTok: Best Marketing Solutions for Businesses
Beauty brands can generate leads and drive sales with the right TikTok advertising approach. Explore the latest TikTok beauty marketing solutions and insights.
How TikTok fuels Canada's luxury auto dreams
TikTok has been transformative in influencing aspirational buyers and informing luxury purchases, specifically across the auto category. Read on to understand key user behaviours and trends that can inspire action and drive real business results.
Your guide to financial services advertising on TikTok
Ads for financial institutions offer a unique opportunity through creative content.
Want to see us in your inbox?
By clicking the "Sign Up" button, you confirm your consent to receiving the TikTok for Business Newsletter and the latest updates, news, and events from TikTok for Business. Your information will be used in accordance with our Privacy Policy. You may opt out at any time.
