In Focus: From Shelves to Screens Uncovering Sephora's secret sauce to brand love with Stuart La Brooy

In this vodcast series, we're sitting down with the movers and shakers of the consumer packaged goods (CPG) world to uncover the big questions keeping them up at night. How do century-old brands stay relevant in a digital-first world? How do platforms like TikTok reshape the way consumers discover, purchase, and advocate? Is consumer loyalty dead?💡Hit play to find out!

Stuart La Brooy

Vice President at Sephora (SEA, Oceania & India)

Our first guest is Stuart La Brooy, who started as an intern at P&G and is now a Vice President at Sephora. Stuart calls it “the best job in the world,” and he’s got the inside scoop on what keeps Sephora ahead of the curve.

Watch the full interview to uncover:

• What it takes to win share of eyeballs in today’s world

• Strategies for beauty brands to cut through the clutter

• The role TikTok plays as a discovery powerhouse for consumers of all ages and spending powers

Hit play now!