Drive CPG sales and build brand love with TikTok

Get started

Screen Shot 2023-08-31 at 11.01 14
Screen Shot 2023-08-31 at 11.01 15
Screen Shot 2023-08-31 at 11.01 19
Screen Shot 2023-08-31 at 11.01 40

Why advertising here works

Get game-changing results

Our product suite enables always-on engagement that delivers 2X greater ROAS vs. media average.

Shopping state of mind

3 in 4 TikTok users make the majority of household purchase decisions for CPG products.

Be discovered

TikTok is the fastest-growing channel for product discovery with 15% of product discoveries beginning on TikTok.

Perfect your product launches on TikTok

Get everything you need to launch a successful CPG campaign – from tools and resources to deep insights – and maximize your results.

Get the playbook

"TikTok has been a game-changer for our business, fueling remarkable growth in views and revenue."

Marco Ciftci
CEO & Founder, HolySmile

Solutions for every CPG campaign

Drive sales
Brand building
Video Shopping Ads
Web Conversion Ads

Take users from For You to checkout

Scale product sales with personalized product recommendations, creative solutions and catalog-exclusive features.

Video Shopping Ads

Take users from For You to checkout
Scale product sales with personalized product recommendations, creative solutions and catalog-exclusive features.

Web Conversion Ads

Drive actions and purchases
Generate higher conversion volumes at a lower cost per action by identifying users most likely to convert on your page.

CPG marketing success stories

Beauty
Personal Care
Homecare
Food & Bev

e.l.f. Cosmetics

The American beauty brand ran a first-of-its-kind gaming x beauty activation, resulting in 2.5 million video creations and 11,000 applications.

Rare Beauty

The American cosmetics company, founded and owned by Selena Gomez, tapped into trends and creators to increase watch time and conversions.

Unicorn Cosmetics

The vegan-friendly makeup brand boosted TikTok Shop sales with Video Shopping Ads, lowering cost per action by 17%.
rocket in CTA comp in How it works page
Ready to boost CPG sales with TikTok?

Get started