Woofz

The Objective

Woofz is the leading dog training app for pet owners worldwide. Designed as a trusted companion, Woofz fosters a strong bond between owners and dogs of all ages. An established brand on TikTok and highly performance orientated, Woofz opted to test one of TikTok’s latest emerging automation platforms – Smart+ App Campaign on iOS – in a bid to generate subscriptions to their service at a lower cost.

The Solution

As the Smart+ App Campaign is fully automatic, it requires minimum effort from advertisers when launching campaigns. To gain a true measure of the impact our latest automation platform would have, Woofz created two identical campaigns with the same set up and creatives – one control campaign, and one running as a Smart+ App Campaign. The test ran for two weeks, giving ad groups maximum opportunity to pass the learning phase and generate enough conversions for the performance evaluation.

Smart+ is a new TikTok product that creates a single campaign powered by AI for all performance objectives – across targeting, optimization, and creative – to deliver the right ad to the right person with the best performance.

The Results

The results of Woofz’s Smart+ App Campaign were seriously impressive. Compared to their control campaign, their test registered a 60% lower cost per acquisition, alongside a 66% lower cost per mile. Most notably, the Smart+ App Campaign received 67% more conversions, bringing a major boost to Woofz’s subscription sales.