Creator's Academy

The Objective

Hailing from Japan, Creator’s Academy is a creator training firm offering online and on-site hand-drawn animation and storytelling courses. On top of equipping creators with foundational skills and techniques, Creator’s Academy strives to promote a culture of turning hobbies and passion into a potential career. Creators learn from experienced professionals on pricing strategies for their art and content, helping them generate revenue as an income source.

Creator’s Academy wanted to reach more interested creators and needed a solution to build brand awareness and engage with the right audiences. As a video-first platform, TikTok stood out as a suitable advertising channel, allowing them to connect with creators across a large user base.

The Solution

To reach the right audiences and maximise results, Creator’s Academy launched a Smart Performance Campaign (SPC) – TikTok’s first end-to-end automation campaign solution. By automatically matching multiple creatives and placing bids for auctions, leading to stronger performance, SPC allows advertisers to spend less time on manual campaign creation and instead spend more effort creating the ad content. Based on internal data, SPC has outperformed traditional auction campaigns up to 80% of the time, boosting performance and delivering better results.

Using SPC, Creator’s Academy ran performance campaigns at scale and used the platform’s machine learning-based system to target their audience automatically. By utilizing past ad assets to create new ad variations, they were able to reduce operational resources while maximizing results. Using the variations of creatives and copy that performed best, they were able to optimise the campaign without investing additional campaign monitoring & analysis efforts.

The Result

Creator's Academy recently ran a successful SPC that resulted in improved performance compared to a non-SPC campaign they ran previously. The SPC campaign achieved impressive results, including a 52% reduction in Cost Per Action (CPA), a 4.5% Conversion Rate (CVR), and over 208K impressions. Additionally, compared to ad campaigns run on other digital advertising platforms, Creator's Academy recorded a 68% lower CPA through SPC on TikTok Ads Manager. This campaign helped the Academy effectively reach and onboard new creators, as they continue to grow their brand as the voice of creators in the industry. Currently, they boast a network of over 70K creators, serving as proof of turning passion into a career.