Home Box
Home Box partners with Lifesight to measure the impact of their Ramadan activation on store traffic, a first in the region.
The objective
Home Box, in partnership with Lifesight, measures the impact of their TikTok campaigns on footfall uplift in KSA stores
Home Box, owned by Landmark Group, offers affordable and trendy furniture and homeware across Saudi Arabia, UAE, Bahrain, and Qatar. One of its key KPIs is measuring the impact of digital activities on store foot traffic to ensure a seamless in-store experience. During Ramadan, Home Box partnered with Lifesight, a TikTok measurement partner, to assess the effectiveness of its branding campaigns in driving footfall to 29 KSA stores. This partnership aimed to provide deeper insights into upper-funnel activations beyond standard KPIs.
The solution
Testing a new beta solution to effectively measure offline KPIs
Home Box launched an upper-funnel campaign during Ramadan using reach and reach frequency tactics to promote products and boost in-store purchase intent across KSA. The 30-day campaign targeted a custom audience for maximum efficiency. Partnering with Lifesight, Home Box implemented unique footfall trackers in its creatives to measure the effectiveness of each impression in driving store visits. This initiative tested the scalability of Lifesight's footfall measurement solution for the brand and evaluated TikTok's role in driving offline KPIs.
The results
Driving 36K store visits to 29 Homebox stores across KSA
The measurement test with Lifesight demonstrated TikTok's upper-funnel campaigns' impact on store footfall, revealing the following results:
36K store visits across 29 stores in KSA.
$0.19 cost per visit.
31% of conversion occurred within 0-5 days of last exposure
45% of visitors were in-store between 21 and 30 minutes.
At Home Box, we are always exploring innovative ways to connect our digital efforts with tangible in-store results. Our collaboration with TikTok and Lifesight during Ramadan allowed us to push the boundaries of how we measure success in the digital space. By focusing on real-world outcomes like footfall, we gained valuable insights into how our digital campaigns drive in-store engagement. This campaign demonstrated the effectiveness of TikTok’s reach and Lifesight’s measurement solutions in driving meaningful in-store visits, reinforcing the strength of our brand and its ability to connect with customers both online and offline.
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