VERO MODA
Driving sales and search traffic across the Nordics with full-funnel campaigns.
The objective
Turning fall shoppers into buyers
VERO MODA, a leading fashion retailer in the Nordics, aimed to maximize impact during the fall shopping season. The goal was to engage shoppers across the full funnel, from initial discovery to purchase, while driving measurable results in online sales and paid-search traffic.
With its unique combination of creative engagement and performance capabilities, TikTok offered VERO MODA the opportunity to reach shoppers across the full funnel, leveraging native ad formats and data-driven solutions to connect authentically with audiences while driving measurable business results.
The solution
Blending Smart+, Reach, and Video Shopping Ads to drive measurable results
To capture fall audiences, VERO MODA combined creative storytelling with performance-driven solutions to achieve full-funnel objectives.
Full-funnel strategy: Smart+ campaigns were used to optimize for high-value actions, while Reach campaigns ensured the message reached a broad and relevant audience. Video Shopping Ads (VSA) linked creative content directly to products, making it easy for users to move from discovery to purchase.
Measurement approach: They measured success using TikTok’s Conversion Lift Study along with custom events to understand the incremental impact of their campaigns on both online sales and paid-search traffic.
Creative strategy: They used TikTok-native best practices to design content that combined seasonal style trends with engaging storytelling. They iterated creative throughout the campaign to keep it fresh and maintain performance during the fall shopping season.
Audience targeting: High-intent shoppers across the Nordics were targeted using TikTok’s audience tools, ensuring the right people saw the right message at the right time.
This multi-format, data-driven approach ensured that VERO MODA's campaign not only reached audiences but also drove measurable results across the funnel.
The results
Stronger sales, smarter search
The campaign delivered outstanding results, achieving measurable lifts in both sales and site traffic while driving meaningful engagement across the funnel. Its combination of full-funnel targeting, engaging creative, and precise measurement enabled VERO MODA to turn audience engagement into measurable business results.
Sales performance: The Conversion Lift Study showed a +24% lift in purchases and a +28% lift in ROAS.
Paid-search impact: Exposure to the TikTok campaign contributed to a +4.9% increase in paid-search traffic.
TikTok demonstrated strong effectiveness in driving both awareness and performance. VERO MODA plans to build on these insights for future campaigns, continuing to optimize creative, targeting, and measurement strategies to maximize impact during seasonal peaks and ongoing marketing efforts.
The platform’s discovery-driven nature gave us broad visibility among style-conscious young adults and allowed us to activate our content creators to build desire around specific styles, and drive sales. This approach strengthened brand awareness and created a clear pull effect, where consumers now actively search for specific VERO MODA styles with strong purchase intent after discovering them on TikTok.