Recut, Remix, Reimagine: Helping your creative work harder

With over 1 billion users globally, TikTok is high attention, high engagement, and high impact.

Brands have the opportunity to show up alongside some of the most entertaining, compelling and creative content ever made. TikTok is also where creativity converts - for example, every dollar spent on the platform leads to incremental returns in revenue, with TikTok driving a 1.36x higher ROAS for CPG clients than other media measured (source: Nielsen TikTok MMx Meta Analysis, AUNZ, March 2022). It's these things that make our platform so powerful in driving an impact on conversions, helping businesses drive fame, and impacting the community through closer connection to culture.

In 2023, there is much competing for our audience’s time.

Brands are competing for attention and need to cut through the clutter to drive meaningful impact. While advertising on TikTok does need to be sympathetic to its unique media environment, the good news is the fundamental creative principles of effective advertising hold true today on TikTok. Having a clear call to action, having a hook in the first frame, creating natively for the platform, ensuring distinctive assets are integrated early, using event triggers and including a brands' product demonstration is not new news for anyone who makes ads; TikTok has simply reimagined what they look like.

Introducing a new creative production framework: Recut, Remix, Reimagine.

We have a new creative production framework, to support you based on where your creative confidence currently lies. Recut, Remix, Reimagine gives you a range of options to help you build the creative assets you need for the platform:

• Recut your existing creative assets for TikTok

• Remix your creative assets to be more TikTok

• Reimagine your creative idea using the power of TikTok

Each of these three can be done individually on its own, but it is even more powerful when you think of them as an integrated advertising campaign across TikTok. Ultimately, enabling the community to engage with your idea in multiple ways.

Missed our recent webinar unpacking the framework and creative codes? No worries, you can catch up below:

Hungry for more? Click here to download the 1 pager, or reach out to your friendly neighbourhood TikTok representative.