Digital Marketing For Education | TikTok for Business

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TikTok for Business: Education Advertising

Why advertising here works

Hyper-engaged

92% of users take action after seeing TikTok content.

Source

TikTok Marketing Science Global Time Well Spent Research 2021, conducted by Kantar

Discovery power

82% of TikTok users say they have discovered a small or medium business.

Source

TikTok Marketing Science Global Community and Self-Expression Study 2021 conducted by Flamingo

TikTok users want to learn

More than 24.4 million #EduTok posts have been created on TikTok.

Source

TikTok App, number of posts created YTD March, 2024) globally

"I cannot believe the difference in lead quality of students vs other platforms. If you still think your ideal clients are not on TikTok… you are wrong."

Elsa Barbera

Head of Marketing, Educatly

Smart solutions for every education campaign

Generate leads

Increase views

Drive traffic

Native Lead Generation

Website Lead Generation

Gather leads quickly

Capture valuable leads through a customizable Instant Form that loads natively within the TikTok app.

Learn more

Native Lead Generation

Gather leads quickly

Capture valuable leads through a customizable Instant Form that loads natively within the TikTok app.

Learn more

Website Lead Generation

Boost traffic and leads

Drive prospects to your own web form and use existing logic to qualify leads.

Learn more

Success stories

Explore case studies

Haufe Akademie

The professional education organization aimed to create awareness, drive interactions, and engage a new public. Their campaign with Spark Ads achieved 1.8M users.

See case study

Uni Compare

This website and app, which helps students research and compare universities, achieved an 8th place ranking in the App Store thanks to a well-executed TikTok marketing campaign with App Promotion ads.

See case study

Educatly

Educatly leveraged TikTok for Business solutions to generate high-quality leads cost-effectively. They acquired over 15K leads, becoming a real education success story on TikTok.

See case study

Capitaine Study

To deeply connect with students, the platform used humorous, trend-driven content, enhanced by In-Feed Ads and Lead Generation, to boost engagement and gather leads.

See case study