Get to know your audience better with TikTok Insights

Here, you'll find snackable insights on everything from how our community behaves and connects with brands, to how ads on our platform are driving real business impact - discover it all and more here
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Audience
Gen Z
Millennials
Gen X +
Insights
Creator
People
Brand Trust
Ad Solutions
Effectiveness
Industry
Auto
Beauty & Personal Care
CPG
Education
Entertainment
Fashion
Financial Services
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Gaming
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Sports
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Travel
Holidays & Events
Back to School
Black Friday
Christmas
Easter
Father's Day
Graduation
Halloween
Hot Sale
Mother's Day
Ramadan
St Patrick's Day
Superbowl
U.S. Independence Day
Valentine's Day
Ferragosto
Reyes Magos
World Cup
Buen Fin
Songkran
Mega Sales
Tet
Summer
Carnival
TikTok Insights features third-party TikTok-commissioned research among adults 18+ from the past 2 years.
Total: 9781 results
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United States
Ad Solutions
81
%
81
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81% of TikTok users who made a Back to School purchase said the platform played a role in purchases/gifts bought.
Source: TikTok Marketing Science US Holiday Shopping Behavior Research conducted by Walnut Unlimited October 2020 (n=3000)