Building for the Future

Platform Integrity and Brand Growth on TikTok Join Craig Brommers, CMO of American Eagle, in an insightful conversation with TikTok leaders Khartoon Weiss, VP, Global Business Solutions, and Alicia Blum-Ross, Global Head of Youth Safety by Design.

Over 1 billion people around the world come to TikTok to create, share, and discover new ideas, interests, and connections

As regulatory discussions continue to surface, TikTok is reinforcing its leadership in platform integrity, brand safety and suitability, ensuring that both users and advertisers can confidently engage, build, and grow on the platform in 2025 and beyond.

Learn more about our dedication to security and privacy

Strengthening security and privacy

At TikTok, we take pride in our security and privacy programs. Our teams work on tough challenges daily and come to TikTok with diverse backgrounds from a number of different sectors, including: law enforcement, banking, technology, and entertainment.

Learn more

Strengthening security and privacy

Learn more

Beyond Brand Suitability

Teen Well-Being

Election Integrity

Data & Privacy

Creator Authenticity

Industry Advice

Visit the TikTok Brand Safety Studio

Resources

Keeping brands safe

TikTok Brand Safety Center

For more on our approach to brand safety, visit the TikTok Brand Safety Center.

Empowering advertiser choice

TikTok Brand Suitability Page

For more on our brand suitability solutions, visit our dedicated TikTok Brand Suitability Page.