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Run healthy wellness campaigns on TikTok

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Health and Wellness on TikTok
Health and Wellness on TikTok
Health and Wellness on TikTok
Health and Wellness on TikTok
Health and Wellness on TikTok

Why advertising here works

Health Conscious community

Health-conscious community

93% of TikTok users say it is important to prioritize their own and their family's health and wellness.

Source
Be Discovered

Be discovered

38% of TikTok users watch content related to health and wellness at least once a day or more.

Source
Inspire action

Inspire action

35% of TikTok users interested in health content say they have made a purchase after seeing a video with health content on TikTok.

Source

Supplements, oral hygiene products and OTC pain medicines are the most frequently purchased wellness product categories on TikTok.

Source: TikTok Marketing Science US Custom Wellness Care Survey via AYTM, August 2023

Solutions for every health and wellness campaign

Drive sales
Brand building
Measure success
Anuncios de catálogo
GMV Max
Carousel Ads

Anuncios con opción de compra para impulsar las ventas en tu sitio web.

Los anuncios de catálogo, basados en tu catálogo de productos y tus conexiones de datos, ofrecen recomendaciones de productos personalizadas en la página Para ti y en otras ubicaciones para aumentar las ventas en tu sitio web de comercio electrónico.

Anuncios de catálogo

Anuncios con opción de compra para impulsar las ventas en tu sitio web.
Los anuncios de catálogo, basados en tu catálogo de productos y tus conexiones de datos, ofrecen recomendaciones de productos personalizadas en la página Para ti y en otras ubicaciones para aumentar las ventas en tu sitio web de comercio electrónico.

Más información

GMV Max

Maximize returns with TikTok's GMV Max solution
Automate ad placement, optimize creatives, and drive ROI by leveraging organic, affiliate and paid content.

Learn more

Carousel Ads

Feature your wellness products with swipeable ads
Showcase multiple products or tell a deeper story. Give users control as they swipe through images in your health and wellness industry campaigns.

Learn more

Success stories

Triquetra Health
Natural supplement brand Triquetra Health used GMV Max to boost TikTok product sales by 136%, increase other channel sales by 30%, and achieve 4X ROI while saving 10 hours weekly on optimizations.

See case study

Betterbrand
Healthcare & pharmaceutical company Betterbrand used GMV Max and Product Shopping Ads to achieve $1M GMV in one quarter, with 80%+ driven by ads. TikTok Shop Ads became their best-performing channel.

See case study

Bayer
Bayer partnered with TikTok creators to launch “Teach Me How To Gummy,” driving 45M+ impressions, a 102% boost in brand mentions, and a 27% rise in unaided brand awareness for One A Day 50+.

See case study

MaryRuth's
MaryRuth’s used TikTok’s Smart Targeting to refine ad delivery beyond traditional settings. By enabling Smart Interest & Behaviors, they optimized audience reach and enhanced campaign efficiency.

See case study

Zenfulnote
Zenfulnote grew sales and community by testing TikTok creatives, using Spark Ads to boost top-performing content, and optimizing their profile on TikTok Shop, driving 1.7M+ video views.

See case study

MySmile
MySmile used TikTok Shop and Shop Ads to boost sales and diversify revenue streams. Results: >$1M GMV in 3 months, 3x ROAS, and 80% lower CPA.

See case study

Resources to power your health campaign

Healthy Heart
Ready to elevate your health ads with TikTok?

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