Ozone Clinics

The Objective

Evaluating Multiple Location Selection and Target Cost per Result for lead generation optimisation

Ozone Clinics, a leading healthcare destination in the Middle East specializing in dental medicine, surgery, plastic surgery, cosmetics, and dermatology, conducted a split test in February 2026 to evaluate the impact of Multiple Location Selection and Target Cost per Result bidding on lead generation performance. The objective was to determine whether these advanced features could enhance patient acquisition efficiency while maintaining consistent audience targeting across both test and control groups.

The Solution

Implementing dynamic routing with multiple conversion destinations

The test campaign enabled both Instant Form and Direct Messaging as conversion destinations, while the control campaign directed users exclusively to an Instant Form. To ensure a fair comparison, Ozone Clinics maintained consistent audience parameters across both campaigns, targeting individuals aged 18 to 54. By activating Multiple Location Selection, the system could dynamically route users to the conversion destination most likely to convert based on their intent and behavior patterns.

The Results

47% lead volume uplift with 7.5% lower cost per lead

The test campaign achieved a significant 47% uplift in lead volume compared to the Instant Form-only control campaign. This improvement translated to a 7.5% reduction in cost per lead, demonstrating the effectiveness of combining Multiple Location Selection with Target Cost per Result bidding. Ozone Clinics successfully leveraged these advanced features to expand its reach across conversion paths and connect with new patients, aligning with their focus on patient-centric care and cutting-edge technology adoption. The solution's end-to-end automation also reduced manual testing and operational complexity while scaling beyond their current success.