How to build campaigns your way with Smart+

Smart+ is TikTok's portfolio of automation solutions designed to maximize performance results while keeping control in your hands. Available within campaign setups, Smart+ solutions leverage AI and high-quality signals to automate campaigns, saving advertisers time and money.

Smart+ maximizes business returns through three major benefits:

• Better efficiency and performance: Smart+ automates repetitive manual tasks with data-driven decisions and executes within advertiser-defined guardrails, delivering better ROI, return on effort, and return on creative.

• Controllable automation: With flexible automation built directly into a streamlined campaign flow, Smart+ solutions let you benefit from AI-powered scale without sacrificing control. They can be turned on/off on a module level.

• Powering the mid & lower funnel: Smart+ unlocks efficiency and performance for Traffic, App Promotion, Lead Generation, Sales with built-in transparency and control.

Latest updates

Smart+ modular control

Advertisers now have more transparency into how automation is used throughout the campaign buying flow. They can turn automation on or off for specific modules, including targeting, budget, catalog ads, and placements.

Smart+ Automatic Placement

Smart+ Automatic Placement now lets advertisers manually select placements, including TikTok, TikTok Pangle, Lemon8, and Global App Bundle, where available, when setting up a campaign in TikTok Ads Manager.

Music Autofix

Music Autofix is now available for advertisers running App campaigns. Music Autofix automatically detects when music cannot be used, alerts advertisers to music blockers, and inputs alternative tracks from the Commercial Music Library.

Smart+ expands to the Traffic objective

Previously available only for lower-funnel campaigns, Smart+ has expanded to the Traffic objective, allowing advertisers to decide which parts of their campaigns to automate and which to manage manually.

Summary

Summary is a new AI-powered feature within TikTok Ads Manager's View Report that helps advertisers make quicker, smarter optimization decisions by automatically evaluating campaign performance and turning complex campaign data into clear insights and actionable guidance. Reach out to your TikTok representative for early access.

Asset Manager

Asset Manager is a unified dashboard that brings together events, catalog, and creative for easier management. It features streamlined onboarding, stronger connections between the three assets, and proactive diagnostics that alert you to opportunities to maximize performance during campaign creation.

By centering the experience around products (catalog) as the primary key, Asset Manager provides the stronger connections required for Smart+ Catalog Ads to reach their full performance potential.

How Smart+ works

Smart+ is TikTok's portfolio of automation solutions available within existing campaign setups. Each solution can be enabled or disabled at the module level.

• Audience targeting: Automatically finds the right audience with minimal input, such as location, age, and language settings. You can further guide the system with custom audiences or interest targeting, or switch to manual targeting for full control.

• Budget strategy: Let our system optimize your budget with Smart+ campaign budget, or set your own budget strategies for each ad group.

• Placements: Smart+ Automatic Placement delivers ads across TikTok, TikTok Pangle, Lemon8, and Global App Bundle, where available, automatically allocating budget to placements where your creative performs best. You can also manually select specific placements.

• Creative assets: Tap into your product catalog to automatically power your performance with personalized recommendations with Smart+ Catalog Ads.

• Campaign structure and creative flexibility: Build campaigns with up to 30 ad groups per campaign, 30 asset groups per ad group, and 50 creatives per asset group, which allows you to pair text with specific creatives and drive traffic to multiple URLs.

• Reporting: Leverage enhanced creative-level reporting to analyze performance across three key dimensions: Creative, Text, and Enhancement, enabling you to identify winning creative combinations.

• Ad-level operations: Use the ad-level view to gain clear performance visibility and streamline operations at both the asset group and individual creative levels.

Built for every business goal

Smart+ solutions power all performance and traffic objectives, from driving sales and traffic to app promotion and quality lead generation, while keeping control in your hands.

Sales Campaigns

Sales Campaigns are designed to drive lower-funnel actions such as sales. Within this objective, Smart+ Catalog Ads are purpose-built for advertisers with a product catalog (e.g., commerce, travel, hotels, flights, and destinations) to efficiently turn demand into conversions.

Key benefits:

• Drive Better Results: Maximize ROI with asset-led intelligence—combining signals, catalog, and creative with smarter automation to drive sales. In testing, advertisers saw a 29% improvement in CPA compared to manual campaigns.[1]

• Fully maximize your assets across events, catalog, and creative. Put the spotlight on your products to elevate your digital experience and stand out from the competition.

• Fuel your creative supply with rich, product-focused ad creatives that are impossible to scroll past.

App Campaigns

Smart+ solutions introduce new levels of automation and measurement to help app marketers build sustainable growth. With flexible bidding strategies, you can align campaigns with specific goals across the app marketing lifecycle, whether you're focused on maximizing installs or optimizing for specific outcomes like return on ad spend (ROAS). You can also leverage Target ROAS and Cost Cap to deliver precise optimization and the control needed to efficiently achieve your ROAS and CPA targets.

Auto Selection is now available for App Campaigns to drive performance with a continuous flow of creator content, brand assets, and AI-generated creatives. Choose how much automation you want, while staying in control of the assets that go live.Finally, you can enhance your strategy with near real-time conversion reporting for iOS, giving you unmatched visibility into performance and unlocking more advanced strategies.

Lead Generation Campaigns

Generating leads is a balance of quality and quantity, and on TikTok, you can have both. The solution offers multiple pathways to capture interest, from Instant Forms and Web Forms to Messaging and Call Ads, as well as specialized formats like Automotive Ads.

Deep funnel optimization improves lead quality and deeper-funnel conversions, while goal-based bidding solutions, such as Cost Cap, help businesses align spend with performance goals, ensuring efficiency at scale. Together, these capabilities make it easier for brands to grow engaged leads, capture discovery moments, and generate demand in ways that are uniquely powered by TikTok.

Supercharge your Smart+ campaigns with TikTok Symphony Automation

Smart+ now features Symphony Automation, bringing TikTok's generative AI tools directly into Smart+. This allows advertisers to generate fresh assets, enhance existing creative, and keep campaigns performing at their best—all seamlessly within the Smart+ workflow.

Symphony Automation currently offers two solutions: Recommended Creatives and Automatic Enhancements. Recommended Creatives provides advertisers with recommendations on which assets from their library will perform the best against their campaign, as well as generate TikTok-ready videos from their product URL. Recommended Creatives now includes Auto-add, which automatically refreshes your creatives in your campaign while it's running.

Automatic Enhancements optimizes existing assets in a single click, improving video and image quality, resizing for TikTok's vertical format, refreshing music or hooks, and even translating and dubbing content into 50+ languages.

Symphony Automation incorporates all of the tools from our TikTok Symphony suite into your workflows, while keeping responsibility in mind. Now, Symphony Automation also has built-in creative control settings, putting you in the driver's seat.

• Learn more about Symphony Automation

Ready to try out the latest features?

Contact your TikTok account manager to take advantage of early access, or download our one-pager for guidance on creating both fully automated and manual campaigns.

Source:

1. TikTok Internal Data, Smart+ Catalog Ads Closed Beta testing, Global 2025