TikTok Business Success

TikTok Small Business Success Stories: Latchi

Learn how small business owner Khaled Al Mhafdy leveraged TikTok to grow his fragrance brand, Latchi.

Latchi TT4B

Meet Khaled Al Mhafdy, the founder and owner of KSA-based fragrance brand Latchi who is harnessing the power of TikTok to grow his brand and drive sales.


We chatted with Khaled about how he leveraged the power of TikTok to grow his brand and why he chooses to advertise on TikTok.



Interested in boosting your brand's presence on TikTok? Connect with a TikTok Advertising Specialist to learn more: