adslab

From Startup to Social Media Powerhouse

Founded in 2019 by Daniel Levitan, adslab is a social advertising agency headquartered in the vibrant city of Berlin. From its inception, adslab has been driven by a singular vision: to empower businesses with innovative digital marketing solutions tailored to the ever-evolving landscape of social media.

Daniel Levitan's entrepreneurial spirit and deep understanding of the digital realm propelled adslab to the forefront of the industry. With a team of dedicated experts, adslab specializes in crafting targeted advertising strategies that resonate with audiences.

What sets adslab apart is not just its proficiency in leveraging the latest technological advancements, but also its commitment to understanding client needs. By delving into the intricacies of each client's brand identity, target audience, and market dynamics, adslab ensures that every campaign is not just effective but truly transformative.

As adslab continues to grow, its ethos remains unchanged: to be a trusted partner for businesses seeking to navigate the digital landscape with confidence and innovation. With a blend of creativity, data-driven insights, and unwavering dedication, adslab is poised to shape the future of social media marketing one success story at a time.

Leveraging TikTok's Trendsetting Power for Client Success

Since 2020, adslab recognized TikTok's potential as a powerful advertising platform. Understanding the platform's influence on trends and content consumption habits, they made a strategic decision to integrate TikTok advertising into their service offerings from the outset of their journey. Through collaboration with TikTok's team and participation in industry events like the OMR, adslab gained insights and expertise essential for leveraging TikTok's features for their clients' benefit.

Boosting Onlyfy's Reach and Generating New Customers

Partnering with Onlyfy, a revolutionary e-recruiting solution, adslab embarked on a campaign aimed at recruiting low-cost leads and driving e-book downloads via TikTok.

Seeking to expand its reach and promote its latest e-book to HR Specialists and Hiring Managers across Germany, Austria, and Switzerland, Onlyfy entrusted adslab to execute a TikTok advertising strategy.

The approach involved deploying multi-lingual automated ad targeting and collaborating with creators to generate leads effectively. Leveraging TikTok's Automatic Targeting features, they ensured precise audience reach while minimizing costs. By creating engaging video content aligned with TikTok trends and utilizing the platform's native features like Instant Forms, adslab successfully drove an 84% reduction in cost per lead, an 8x increase in lead volume, and a 75% boost in conversion rates for Onlyfy. You can read about the success story here.

Amplifying Hama's Global Brand Presence

In addition to their successful partnership with Onlyfy, adslab has also forged impactful collaborations with renowned brands like Hama. Hama has evolved into a global leader in providing a diverse range of accessories for smartphones, TVs, audio equipment, computers, and more.

Seeking to leverage TikTok as a platform to amplify their reach and engage with a wider audience, Hama partnered with adslab to devise a creative strategy that would authentically showcase their products while resonating with TikTok's vibrant community. You can read about the success story here.

Remarkable Engagement with Spark Ads

The collaboration between adslab and Hama led to outstanding outcomes. The campaign garnered 12 million impressions with a low CPM of just €1.09. Additionally, over 186 thousand ad viewers engaged with the content for 75% of the video duration or longer, showcasing significant viewer interest and engagement.

Hama's success with TikTok advertising prompted a reevaluation of their digital marketing approach, integrating TikTok Spark Ads as a cornerstone of their strategy. This collaboration highlights adslab's ability to deliver tailored creative solutions, reinforcing their reputation as a trusted partner for brands navigating social media marketing.

Strategic Mastery Fuels Business Growth

adslab's collaboration with Onlyfy and other clients reaffirmed TikTok's effectiveness in driving business growth. They emphasized the importance of strategic content creation tailored to TikTok's dynamic environment and leveraging its innovative features for optimal results.

This success underscores TikTok advertising's potential in diversifying marketing strategies and achieving tangible business outcomes.

Interested in getting started with TikTok ads? Connect with a TikTok Advertising Specialist to learn more click here.