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Driving commerce everywhere: Maximise impact on and off TikTok
Announcing new commerce features to help your brand drive online and offline sales.
Learn moreSee what else is happening on TikTok
From cart to heart: How TikTok turns performance into brand power
Read to learn why moments of market volatility make brand-building more essential than ever – and how TikTok can help you drive both immediate returns and enduring brand value.
Wonderskin
How Wonderskin Became a Beauty Powerhouse with a Performance-First Strategy
TikTok x LiveRamp: Powering box office wins for studios
TikTok Made Me Buy It: The Home & Living Edition
Home inspiration, product discovery, and purchase decisions thrive on TikTok. Here’s how small-to-medium Home & Living brands can ride the wave, and why downloading the latest Playbook is the next step to out-decorate the competition.
Unlocking TikTok's True ROI: Insights from a Nordic ECommerce Study
In the dynamic world of digital marketing, understanding the real impact of your advertising efforts is crucial. A recent study conducted in collaboration with TikTok, the digital agency Precis, and the measurement platform Alvie sheds light on how traditional attribution models may significantly undervalue TikTok's contribution to e-commerce success.
TikTok partners with Scope3 to help clients transparently measure and reduce ad campaign emissions
Introducing Search Ads Campaign
Tap into the power of search on TikTok and connect with high-intent audiences in the moments that matter most.
Make Every View Count: Reveal the Full Impact of TikTok on ROI with Media Mix Modeling
TikTok continues to grow its portfolio of measurements solutions to uncover the insights that maximise media efficiency and impact.
Introducing TikTok Automotive Ads
Match high-intent buyers with the vehicle that's right for them using our all-new performance solution designed specifically for auto advertisers.
Take Off on TikTok: A 2025 Travel Marketing Guide for Tourism SMBs
Destination inspiration, content tips, and campaign strategies tailored for small-to-medium tourism businesses
The Glow-Up Guide: How Beauty SMBs Can Win on TikTok in 2025
Data-backed insights, content tips, and campaign strategies for small-to-medium beauty brands ready to level up.
Creativity pays dividends: Effective creative on TikTok drives long-lasting impact for brands
New research reveals how impactful first impressions, joyous content and early branding are the keys to driving higher 'Return on Creative'
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