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Introducing Smart+

Maximise business outcomes with TikTok's AI-powered performance solution

Unlocking TikTok's True ROI: Insights from a Nordic ECommerce Study

In the dynamic world of digital marketing, understanding the real impact of your advertising efforts is crucial. A recent study conducted in collaboration with TikTok, the digital agency Precis, and the measurement platform Alvie sheds light on how traditional attribution models may significantly undervalue TikTok's contribution to e-commerce success.

TikTok partners with Scope3 to help clients transparently measure and reduce ad campaign emissions

Make Every View Count: Reveal the Full Impact of TikTok on ROI with Media Mix Modeling

TikTok continues to grow its portfolio of measurements solutions to uncover the insights that maximise media efficiency and impact.

Introducing TikTok Automotive Ads

Match high-intent buyers with the vehicle that's right for them using our all-new performance solution designed specifically for auto advertisers.

The Glow-Up Guide: How Beauty SMBs Can Win on TikTok in 2025

Data-backed insights, content tips, and campaign strategies for small-to-medium beauty brands ready to level up.

Creativity pays dividends: Effective creative on TikTok drives long-lasting impact for brands

New research reveals how impactful first impressions, joyous content and early branding are the keys to driving higher 'Return on Creative'

2025 TikTok Fashion Playbook: Marketing for Small and Medium Businesses

Explore data-backed strategies and creative tips tailored to help fashion SMBs thrive on TikTok.

How do you become a winner in the AI revolution?

As AI continues to reshape our world, the key to staying ahead isn’t just about mastering new tools - it’s about staying true to yourself. At TikTok’s Top Table event in Stockholm, trend expert Nicklas Hermansson shared how creativity, personal taste, and mindful content choices will define the winners of the AI era.

Introducing TikTok Academy

The official TikTok learning destination for marketers and agencies.

The New Eye Level: Discover what ‘Buy Level’ means for CPG brands on TikTok

Read to discover how the consumers of today use TikTok and what that means for your CPG brand.

TikTok Live Best Practices

Learn how TikTok Live helps creators and brands connect with their audience, boost engagement, and drive sales with real-time interaction. Discover proven formats, preparation tips, and best practices.