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Make an impact in the For You page and beyond

Campaign solutions designed to boost visibility, engagement and reach.

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Why use our advertising solutions

Ad solutions 1

Become a part of the TikTok community

Join over a billion people around the world who come to TikTok to create, connect and be entertained.
Ad solutions 2

Post directly into the For You Page

Be front and centre when users open the app, spark a trend or boost organic videos mentioning your brand.
Ad solutions 3

Drive results with immersive formats and campaigns that resonate

Our sound-on, full-screen vertical video ad formats are built to captivate users on TikTok and designed to meet your business goals.

Discover our advertising solutions

In-Feed Ads
TopView
Branded Mission
Spark Ads
Promote

Start a conversation directly in your feed

Tell your brand story in a true-to-TikTok way with this sound-on, vertical video ad that can be further enhanced with Interactive Add-Ons.

In-Feed Ads

Start a conversation directly in your feed
Tell your brand story in a true-to-TikTok way with this sound-on, vertical video ad that can be further enhanced with Interactive Add-Ons.

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TopView

Leave a lasting first impression
Make an impact with the first ad a user sees when they open the app.

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Branded Mission

Access creativity at scale
Crowdsource authentic content from creators on TikTok, boost top-performing videos as ads and drive media impressions.

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Spark Ads

Spark Ads
Tap into the TikTok community
Combine the reach and impact of paid ads with the authenticity of organic content to foster connections and enhance performance.

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Promote

Turn up the heat on your content
Help drive traffic and reach a wider audience with just a few taps. Promote organic videos, photo posts, and LIVEs, right in TikTok.

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TikTok What-s Next Trend Report 2025 Download

2025 Trend Report: It's not magic, it's chemistry

Or as we call it at TikTok, Brand Chem—a balance of listening, adapting, and transforming. Our annual trend report offers actionable insights for brands to be part of culture for the year ahead.

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Success stories

In-Feed Ads
TopView
Branded Mission
Spark Ads
Promote

Monos

The Canadian travel and lifestyle brand promoted its Black Friday & Cyber Monday sales events and beat performance targets with a combination of In-Feed Ads, Spark Ads and Video Shopping Ads.

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WeShare

The German electric car-sharing company improved cost per install and boosted conversion rates using In-Feed Ads paired with an App Profile Page.

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Beysis

Exponential growth for a female-founded Australian lifestyle brand on TikTok, beyond a feature by Oprah and a loyal community.

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More solutions to achieve success

Creative

Commerce

Measurement

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Ready to start growing your business with TikTok?

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