- +239%
click-through rate
- +2.22%
cost-efficiency
- +3.4x
purchase intent
Conforama
Driving website traffic through a UGC-powered Search campaign
- Home
- Solutions (3)
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Discover the strategies, solutions and results behind successful TikTok campaigns.
All Case Studies (420)
ROB NICOLAS x Open Air Lumnezia
Driving a sold-out festival through authentic storytelling and full-funnel performance campaigns
- Professional services
- Media & entertainment
- Solutions (3)
- 143M
total impressions
- +11.9%
ad recall
- +10.6%
awareness
e.l.f. Cosmetics
Driving full-funnel impact with creator-led content and premium TikTok placements
- Makeup & beauty
- Solutions (9)
- 7.8%
lift in ad recall
- 5.26%
incremental lift in in-app searches
- 18.35%
more incremental lift in app installs
AutoScout24
Demonstrating TikTok's ability to boost app installs while delivering measurable brand impact with a Unified Lift Study
- Automotive
- Solutions (5)
- 2.08
ROAS
- 1.68
ROAS by Day 7
- $1.13
cost per install
Audiencelab by Geeklab X Nanobit
Maximising performance by optimising delivery of creator content
- Gaming
- Solutions (2)
- 17M
impressions
- 33%
2-second view rate
- 2.81
click through rate
Randstad España
Amplifying brand awareness in just two days with a high-impact Top View campaign
- Professional services
- Solutions (2)
- 11.82x
blended ROAS
- 7231
purchases
- 11.18m
impressions
Fzahabaya
Driving outstanding ROAS with a powerful sales campaign for a Saudi fashion brand
- Clothing & accessories
- Fashion & luxury
- Solutions (3)
- 35.7%
lift in ad recall
- 14.96%
add-to-cart growth
- 14.47%
complete payment growth
McFIT
A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.
- Sports
- Solutions (13)
