- +239%
click-through rate
- +2.22%
cost-efficiency
- +3.4x
purchase intent
Conforama
Driving website traffic through a UGC-powered Search campaign
- Home
- Solutions (3)
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Discover the strategies, solutions and results behind successful TikTok campaigns.
All Case Studies (440)
- 237.9%
increase in ROAS
- -68%
cost per purchase
- +8.5%
average order value
DZIK® x Śliwiński Media
Building an effective TikTok sales strategy from a loyal fan base
- Sports
- Clothing & accessories
- Food & beverage
- Solutions (3)
- -38%
cost per engagement
- +70%
watch time
- -15%
CPM
BVG x GUD.berlin
Achieving outstanding engagement with a TikTok-native creative strategy
- Travel
- Solutions (2)
- +9.5%
sales uplift (Creator Asset)
- +€62K
incremental value (Creator Asset)
- €2.4x
ROI (Creator Asset)
Nurofen
Learn How Nurofen Migraine is Driving Incremental Sales and ROI in the Netherlands with TikTok’s Brand and Creator Assets.
- Healthcare & pharmaceutical
- Solutions (6)
- 3M+
impressions
- 500k
reach
- 1.4
ROAS
Snackverse
Building long-term success on TikTok with native content and WooCommerce extension
- Food & beverage
- Solutions (3)
- 5.9%
Brand Awareness Lift (surpassing European Beauty benchmarks)
- 32.6%
Share of All New Customers (Top Paid Channel Driver)
- 16.7%
Web Purchase Lift (Conversion Lift Study)
Niche Beauty Lab
How Niche Beauty Lab leveraged TikTok’s full-funnel strategy to drive full funnel impact and dominate new customer acquisition in Spain
- E-commerce
- Healthcare & pharmaceutical
- Makeup & beauty
- Solutions (11)
- +24%
watchtime vs. TikTok avg.
- +53%
VTR 6-sec vs. TikTok avg.
- 5M+
impressions (Berlin & Munich over 4 weeks)
JBL
JBL leverages brand ambassador Dilara to bring content into the real world using TikTok's new "Out-of-Phone" format to reach new audiences and drive engagement across in-app and offline touchpoints.
- Technology
- Solutions (7)
- 55M+
campaign views
- +5.4%
lift in ad recall
- +3.3%
lift in usage intention
Kleinanzeigen
From personal stories to shared culture, how Kleinanzeigen built trust and relevance on TikTok through creator-led storytelling.
- Retail
- E-commerce
- Solutions (3)
- 30M+
impressions
- 820
new bookings
- 8.2%
lift in ad recall
a&o Hostels
Through TikTok first creativity, creator-led storytelling, and strategic paid amplification, a&o Hostels successfully turned cultural relevance into bookings and revenue.
- Travel
- Solutions (3)
- 34.8M
campaign impressions
- 26.9M
campaign reach
- 12.63%
engagement rate
Duolingo
A TikTok-first campaign that transformed a viral moment into a cohesive brand universe for Duolingo, delivering strong reach and engagement through platform lore.
- Education
- Mobile apps
- Solutions (2)
- 65M
campaign impressions
- 14K
new followers
- 254K
views for 1 UGC post
KFC
Leveraging popular culture, native storytelling, and creator collaboration, KFC unlocked TikTok's community to connect with anime fans and drive engagement for its spicy Zinger product range.
- Food & beverage
- Solutions (2)
