See our success stories

TikTok for Business solutions are working for companies everywhere. Explore the strategies they’re using and the results they’re getting.

TikTok Success Stories

Our success spotlight

Toyota Auto Ads on TikTok

Toyota

By integrating automotive-specific ad formats with a highly engaged audience, Toyota successfully enhanced its lead generation strategy, achieving 38% reduction in CPA compared to their standard lead gen approach.

See case study

Discover more success stories from across TikTok

Industry
Solution
Goal
Region
Business type
Total: 416 results
E-commerce

TEVEO

TEVEO Thumbnail TikTok SMB Case Study

Increasing conversions for a sportswear brand through innovative AI advertising tools

TEVEO Logo TikTok SMB Case Study
March 20, 2026
Travel

Princess Hotels

Princess Hotels Thumbnail TikTok SMB Case Study

Leveraging search campaigns to scale growth for a luxury hotel brand

Princess Hotels Logo TikTok SMB Case Study
March 16, 2026
Automotive

Help Flash X Tidart, part of Havas Market

Help Flash X Tidart Thumbnail TikTok SMB Case Study

Help Flash X Tidart, part of Havas Market

Help Flash X Tidart Logo TikTok SMB Case Study
March 16, 2026
Clothing & accessories

Cotmasr

Cotmasr Thumbnail TikTok SMB Case Study

Creating massive impact with a highly successful ongoing conversion campaign

cotsmar logo
March 13, 2026
Fashion & luxury

Sistie X DVISIONMEDIA

Sistie X DVISIONMEDIA Thumbnail TikTok SMB Case Study

Launching a full-funnel introductory campaign for a scaling jewellery brand

Sistie X DVISIONMEDIA Logo TikTok SMB Case Study
March 13, 2026
E-commerce

Yuup!

Yuup! Thumbnail TikTok SMB Case Study

Launching a powerful awareness campaign for a growing pet brand

Yuup! Logo TikTok SMB Case Study
March 12, 2026
Professional services

Randstad Italia

Randstad Italia Thumbnail TikTok for Business Case Study

Attracting job applicants with a content-driven strategic campaign

Randstad Italia Logo TikTok for Business Case Study
March 12, 2026
Healthcare & pharmaceutical

Element 5

Element 5 Thumbnail TikTok SMB Case Study

Making massive impact on Black Friday through a highly successful Live Event

Element 5 Logo TikTok SMB Case Study
March 10, 2026
Automotive

Publicis Media

Publicis Thumbnail

Learn How Publicis Media Validated TikTok’s Full-Funnel Impact for a Global Automotive Brand

Publicis Logo
March 02, 2026
E-commerce

Marks & Spencer

M&S - TikTok Case Study - Thumbnail

Learn How Marks & Spencer Drove Incremental Customer Growth With Smart+ and TikTok-First Creative

M&S Logo - TikTok Case Study
February 24, 2026
Makeup & beauty

Dupes SE

VDupes SE Thumbnail TikTok SMB Case Study

Breaking into new markets with a hugely impactful campaign driven by Smart+

VDupes SE Logo TikTok SMB Case Study
February 24, 2026
Clothing & accessories

boohooMAN

BHM Thumbnail

Learn How boohooMAN Boosted ROAS and New Customer Acquisition with TikTok Smart+ Website and App

BHM Logo
February 23, 2026

Want to see us in your inbox?

Sign up for our TikTok for Business Newsletter and get the latest and greatest on all things advertising, commerce and culture.

By clicking the "Sign Up" button, you confirm your consent to receiving the TikTok for Business Newsletter and the latest updates, news, and events from TikTok for Business. Your information will be used in accordance with our Privacy Policy. You may opt out at any time.

TikTok For Business