- +239%
click-through rate
- +2.22%
cost-efficiency
- +3.4x
purchase intent
Conforama
Driving website traffic through a UGC-powered Search campaign
- Home
- Solutions (3)
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Discover the strategies, solutions and results behind successful TikTok campaigns.
All Case Studies (436)
- 3M+
impressions
- 500k
reach
- 1.4
ROAS
Snackverse
Building long-term success on TikTok with native content and WooCommerce extension
- Food & beverage
- Solutions (3)
- +24%
watchtime vs. TikTok avg.
- +53%
VTR 6-sec vs. TikTok avg.
- 5M+
impressions (Berlin & Munich over 4 weeks)
JBL
JBL leverages brand ambassador Dilara to bring content into the real world using TikTok's new "Out-of-Phone" format to reach new audiences and drive engagement across in-app and offline touchpoints.
- Technology
- Solutions (7)
- 55M+
campaign views
- +5.4%
lift in ad recall
- +3.3%
lift in usage intention
Kleinanzeigen
From personal stories to shared culture, how Kleinanzeigen built trust and relevance on TikTok through creator-led storytelling.
- Retail
- E-commerce
- Solutions (3)
- 30M+
impressions
- 820
new bookings
- 8.2%
lift in ad recall
a&o Hostels
Through TikTok first creativity, creator-led storytelling, and strategic paid amplification, a&o Hostels successfully turned cultural relevance into bookings and revenue.
- Travel
- Solutions (3)
- 34.8M
campaign impressions
- 26.9M
campaign reach
- 12.63%
engagement rate
Duolingo
A TikTok-first campaign that transformed a viral moment into a cohesive brand universe for Duolingo, delivering strong reach and engagement through platform lore.
- Education
- Mobile apps
- Solutions (2)
- 65M
campaign impressions
- 14K
new followers
- 254K
views for 1 UGC post
KFC
Leveraging popular culture, native storytelling, and creator collaboration, KFC unlocked TikTok's community to connect with anime fans and drive engagement for its spicy Zinger product range.
- Food & beverage
- Solutions (2)
- 99M+
campaign views
- 23,262
course registrations
- +23%
increase in Gen Z customers
BARMER
How a TikTok-first approach turned mental health awareness into real participation and measurable growth among young adults
- Healthcare & pharmaceutical
- Solutions (2)
- 2.4M
reached
- 9.7
ROAS
- +11.7%
ROAS
Hand Over Enterprise SL
Scaling internationally with a strategy designed to reach high-intent shoppers
- Clothing & accessories
- Solutions (2)
- +14.9%
Ad Recall
- +9.0%
Awareness
- +13.7%
Favorability
OTTO x Samsung
Building excitement before launch, OTTO and Samsung combined product and creator content with a retail media campaign on TikTok to generate awareness and demand for the Galaxy S26 Series.
- E-commerce
- Solutions (4)
- +3.4%
Uplift in new consideration audience from the pre-campaign baseline
- +5.7%
Increase in intent-to-watch metrics among GenZ and Young Adult audiences.
- 20%
Higher New Consideration rate compared to the standard Video View objective
BBC
BBC iPlayer partnered with Havas and TikTok to move beyond top-of-funnel awareness and drive genuine consideration among Gen Z and Young Adult audiences. Using TikTok's new Brand Consideration Ads (C-Ads), powered by an Awareness Consideration Conversion model analysing 8-12+ user behaviours, the campaign targeted high-intent users via native creative from "The Kim Kardashian Diamond Heist" and "Daddy Issues Season 2." Results exceeded expectations: a 1.50% New Consideration Rate (the highest of any ad product used), 44% lower cost-per-consideration than Web Traffic, plus brand lift gains across intent to watch (+5.7%), brand preference (+3.3%), and ad recall (+2.9%).
- Media & entertainment
- Solutions (2)