Ad measurement tools that prove your impact

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Impressions

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CTR

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Better measurement matters

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Solutions built for you

Find measurement solutions designed for all industries, objectives and business sizes.

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Optimise across the funnel

Uncover insights and identify the most effective strategies across channels, from discovery to conversion.

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Unlock business growth

Gain transparency into your campaign performance to fuel smart investment decisions.

TikTok What-s Next 2025

2025 Trend Report: It's not magic, it's chemistry

Or as we call it at TikTok, Brand Chem—a balance of listening, adapting, and transforming. Our annual trend report offers actionable insights for brands to be part of culture for the year ahead.
Unified lift

Measure full-funnel impact with Unified Lift

Get a comprehensive view of your campaigns' total impact. Measure both brand lift and conversion lift together.

Lift study.

Measure what matters with Conversion Lift Studies

Understand the true impact and business ROI of your TikTok campaigns using the gold standard in measurement - incrementality through experimentation.

More about Conversion Lift Study

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Attribution Analytics reveals customers' path to conversion

Analyse customers' decision journeys with the TikTok solution that compares performance and reveals time and touchpoints to conversion.

More about Attribution Analytics

Split

Use split testing to experiment and optimise ad strategies

Experiment with A/B tests across your creatives, audiences and placements to identify winning strategies for your business.

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Hear directly from customers with the TikTok Post-Purchase Survey

Gain insight into when and how your customer learnt about your company to help optimise your channel strategy.

More about Post Purchase Survey

How brands are measuring impact on TikTok

FC Internazionale Milano
This legendary football club measured ad recall, intent, conversions and more from their full-funnel campaign to celebrate the 20th Scudetto and activate their community.
ho. Mobile
This leading Italian mobile network used strong data connections and Conversion Lift Study to measure customer acquisition and conversions.
WeRoad
This community travel brand used a search lift study to prove TikTok incrementality on Google searches and web conversions.
Announcing Symphony Creative Studio

TikTok Measurement Partners

We partner with the leading industry brand safety & suitability, lift, mobile measurement and cross-channel partners to help you achieve your business outcomes.

Frequently asked questions

Why should advertisers use TikTok's ad measurement tools?

TikTok's measurement tools provide deep insights into campaign performance, enabling advertisers to fine-tune their strategies for better engagement and increased ROI. These tools help in understanding the effectiveness of different campaign elements across various customer touchpoints.

What are the advantages of campaign measurement on TikTok?

Why use post-purchase surveys in TikTok campaigns?

How can businesses benefit from multi-touch attribution?

How does Performance Comparison help measure campaigns?

Why are the post-purchase survey results different from the TTAM results?