Ad measurement tools that prove your impact
Get started
Impressions
CTR
Better measurement matters
Solutions built for you
Find measurement solutions designed for all industries, objectives and business sizes.
Optimise across the funnel
Uncover insights and identify the most effective strategies across channels, from discovery to conversion.
Unlock business growth
Gain transparency into your campaign performance to fuel smart investment decisions.
2025 Trend Report: It's not magic, it's chemistry
Measure full-funnel impact with Unified Lift
Get a comprehensive view of your campaigns' total impact. Measure both brand lift and conversion lift together.
Measure what matters with Conversion Lift Studies
Understand the true impact and business ROI of your TikTok campaigns using the gold standard in measurement - incrementality through experimentation.
More about Conversion Lift Study
Attribution Analytics reveals customers' path to conversion
Analyse customers' decision journeys with the TikTok solution that compares performance and reveals time and touchpoints to conversion.
More about Attribution Analytics
Use split testing to experiment and optimise ad strategies
Experiment with A/B tests across your creatives, audiences and placements to identify winning strategies for your business.
Hear directly from customers with the TikTok Post-Purchase Survey
Gain insight into when and how your customer learnt about your company to help optimise your channel strategy.
More about Post Purchase Survey
How brands are measuring impact on TikTok
TikTok Measurement Partners
More solutions to achieve success
Explore all solutions
Explore all solutions
Frequently asked questions
Why should advertisers use TikTok's ad measurement tools?
TikTok's measurement tools provide deep insights into campaign performance, enabling advertisers to fine-tune their strategies for better engagement and increased ROI. These tools help in understanding the effectiveness of different campaign elements across various customer touchpoints.