Products

Commerce solutions to drive sales everywhere

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$2,400

Built for the new era of commerce

Be discovered

Users are more likely to search for brand or retail accounts on TikTok than any other platform.

Source

TikTok Marketing Science Global TikTok as a Discovery Engine Study 2023, conducted by Material – relative to the platforms tested, which included leading e-commerce, search, video and social platforms.

Get more for your money

TikTok's online retail ROAS is 3.5x more efficient compared to other online video channels.

Source

Transunion MTA Study commissioned by TikTok, US-only ROAS includes Big Box, Speciality Big Box, Beauty Retail and Fashion/Luxury Retail.

Supercharge your sales

Shoppers are 2x more likely to buy directly from TikTok because it's entertaining.

Source

TikTok Marketing Science Global Growing TikTok in E-Commerce Study 2022 conducted by Material, May 2022 (vs shopping directly on marketplaces).

Solutions designed to boost sales

In-app

On your website

TikTok Shop

Shop Ads

GMV Max

A shopping experience built for TikTok

Create an in-app shopfront and let customers enjoy seamless, frictionless shopping with this e-commerce experience fully integrated into the TikTok app.

Learn more

TikTok Shop

A shopping experience built for TikTok

Create an in-app shopfront and let customers enjoy seamless, frictionless shopping with this e-commerce experience fully integrated into the TikTok app.

Learn more

Shop Ads

Ad solutions to grow your TikTok Shop

Maximise traffic and sales for your TikTok Shop with smart, simple ad formats that combine powerful targeting and audience insights to put your ads in front of shoppers who are more likely to buy.

Learn more

GMV Max

GMV Max

Maximise your TikTok Shop's total ROI

Automate your TikTok Shop campaigns with this AI-powered solution designed to maximise gross merchandise value and ROI. Simply choose the products, creative and budget, and GMV Max will take care of the rest.

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Success stories

Explore case studies

TikTok Shop

Shop Ads

GMV Max

Video Shopping Ads

Smart+

MySmile

Building a new distribution channel via TikTok Shop and leveraging Shop Ads to supercharge sales.

ROAS

Read the full case study

CuzaCandies

Supercharging sales growth with TikTok Promote, TikTok Shop and TikTok Ads Manager.

ROAS

Read the full case study

Love & Pebble

Leveraging the power of TikTok Shop's Creator Affiliate programme and Shop Ads to level up sales on TikTok.

3.2x

ROAS

Read the full case study

What's Next 2024 Shopping Trend Report

Our annual shopping trend report dives deep into cultural shifts in how shoppers are responding to economic uncertainty by transforming their emotions, communities and relationships with brands.

Read the report

Frequently asked questions

Business Help Centre

Businesses need to register as sellers on TikTok Shop, meet certain criteria and adhere to TikTok's commerce policies before they can start selling.

Ready to start selling on TikTok?

Get started

Commerce solutions to drive sales everywhere

Built for the new era of commerce

Solutions designed to boost sales

Success stories

What's Next 2024 Shopping Trend Report

Frequently asked questions

How can I start selling on TikTok Shop?

How does TikTok Shop handle shipping and fulfilment?

How do Video Shopping Ads work with TikTok Shop?

What support does TikTok offer to sellers on its platform?

What do I need to use Video Shopping Ads?

What are some integration solutions I can use?