In Focus: Creative Masters unpacks trend-driven strategy with Arielle Brustein

In Focus: Creative Masters taps into the creative brilliance of industry leaders, exploring creative strategy, effectiveness, and trends, for unmatched insights into the creative futurescape.

Arielle Brustein

Head of Strategy & Executive Director, Leo Burnett Singapore

Arielle's inspiring journey from CNN hopeful to Leo Burnett's strategy lead is a masterclass in agility and authenticity. Discover how she harnesses TikTok trends in her campaigns, blending viral moments with long-term strategy. Learn the secrets to balancing brand authenticity with polish, in today's fast-paced digital landscape. Watch the full interview to hear Arielle’s expert tips on staying ahead and making a splash in the world of digital marketing.

Watch the full interview here