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The TikTok Ad Awards 2023 | Nordic Shortlist
Do you want to see which brands have made it big on TikTok this year? Well you've come to the right place! Our proprietary awards program is back with a bang and we're celebrating the incredible paid advertising campaigns that inspired creativity and brought joy to the platform this year.
Following a lengthy judging process by our Nordic jury, consisting of leaders and specialists from across the industry, we're very excited to announce the final Nordic shortlists competing to be recognised as the very best of the best. Read on to find out who's smashing it on the platform and is in the running to be crowned the G.O.A.T. (that's 'Greatest of All Time'...) of TikTok ads!
Greatest Creative
This award celebrates the brands and agencies that dared to push the boundaries of creativity with TikTok ads that felt truly native and custom to the platform.
And the Greatest Creative shortlist is:
IKEA | Try | Essence Mediacom
Lätta | I&F AdPlant | Dentsu
Cloetta Suomi, TV Mix | Toinen PHD | Bängeri Oy
Jif, Orkla Home & Personal Care | OMD | ELG
Arla Foods | Splay One
Pantamera | Scream | Storyfire
Oatly | PHD
Burger King | Forsman & Bodenfors
Weekday | Weekday
Lipton | PHD Media | DRUM
Greatest Performance
This category celebrates the measurable impact of paid TikTok campaigns, highlighting the brands that harnessed TikTok to smash their lower-funnel objectives.
And the Greatest Performance shortlist is:
Cocio | Arla Foods | The Barn
Oddlygood | Bright Mind Agency
Power A/S | Social Works
Aknekollen.se | Docklin
Goodiebox | Goodiebox
Rexona Denmark | Mindshare
XXL | Re:Media | Schjærven Reklamebyrå
GoWish | SeMa Agency
Viaplay | Twigeo
McDonald's Sweden | Nord DDB Stockholm
Greatest Small Business
A brand new category this year, Greatest Small Business celebrates the brands with fewer than 50 employees that leveraged TikTok ads to achieve their campaign goals and drive real-world results.
And the Greatest Small Business shortlist is:
Planet Nusa | MIGHTY MONDAY
Rabatta | Organisk Vækst
LIMPI Music | TRY Opt
Valo App | TBWA/Helsinki
Brödinstitutet | Jung Relations
IQ | ABBY.WORLD | Wavemaker
Makeup Mekka | Makeup Mekka
Xlash | Xlash
Dining Week | MIGHTY MONDAY
Billo | Creed
Greatest TikTok
All submissions across categories will be automatically considered for the overall top prize of Greatest TikTok. Greatest TikTok is awarded to the best overall campaign: the campaign that pushed the boundaries of creativity with ads that felt truly native to the platform, smashed its lower-funnel objectives and proved campaign effectiveness. We’re looking for the campaign that really tapped into TikTok's community, creativity and trends to inspire joy and create a cultural moment.
We can't wait for the awards ceremony on the 25th of October, where our top-class Nordic jury will crown the winners of the TikTok Ad Awards 2023. Congratulations and good luck to the shortlisted entries!
Read more about the TikTok Ad Awards and och jury, here!